Circana Duped Blog Beauty

Circana Shares the Scoop on Dupes: Finding Beauty in Retail’s Latest Buzzword

Every month, various beauty industry analysts from Circana write about the latest trends being seen in beauty, based on the firm’s market information and insights. Through an exclusive partnership, Beauty News will publish the blog the day it’s posted. Today's post discusses the dupe phenomenon, the categories it's most impacting (makeup and fragrance), and the generations driving this uptick (Millennials, Gen Z).

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