Over the decades, Walmart has become the world’s largest omni-retailer, and with that has evolved its beauty department from a productivity-driven, transactional category into one that’s consumer- and inclusivity-driven serving an enormous community of diverse beauty lovers.
In our first in-person, one-on-one conversation with a beauty industry changemaker in more than three years, CEW is proud to present Creighton Kiper, VP of Beauty at Walmart, in conversation with Jill Scalamandre, President, Beekman 1802, and Chairwoman, CEW. During the discussion, Creighton will broach topics including democratizing beauty and the price ceiling within Walmart’s prestige beauty selection.
Prior to his current role in beauty, Creighton served as Walmart’s VP of Wellness, and prior to that as GM of Digital Product Management and Assortment Analytics. Both positions lend themselves to navigating Beauty’s broad product portfolio, which today embraces wellness in the most modern sense. Whether you do business with Walmart or want to, this discussion is not to be missed. Among the topics you can look forward to learning about:
- How consumers shop for Beauty at Walmart, both online and in-store.
- How Walmart uses online as an incubator for brands.
- How online shopping habits inform in-store merchandising.
- The role of indie beauty brands within the Beauty department.
- Prestige beauty at Walmart and its partnership with SpaceNK.
- Successful brand partnerships.
- Tactics to transform the customer experience.
- Walmart’s store of the future.
- How technology is pushing Beauty at Walmart into the future.
- Walmart Start, the company’s brand accelerator, and what’s next.
The March 30 event, brought to you in partnership with Dotdash Meredith, kicks off with networking and cocktails at 5:30 p.m. at 225 Liberty Street; the program commences at 6:30 p.m.
