Courtney Shields didn’t just build a beauty brand — she built a movement. With 1.2 million devoted followers hanging onto her every tip, trick, and truth bomb since 2014, the DIBS Beauty co-founder turned her content on social platforms into personal masterclasses on all things beauty, lifestyle, and motherhood.
Courtney Shields didn’t just build a beauty brand — she built a movement. With 1.2 million devoted followers hanging onto her every tip, trick, and truth bomb since 2014, the DIBS Beauty co-founder turned her content on social platforms into personal masterclasses on all things beauty, lifestyle, and motherhood.
Brea Fullerton, CEO and founder of Atlanta-based jewelry cleaning brand Shinery, once dreamed about out-of-the-gate viral success. However, she’s learned that staying focused — and not chasing shiny objects — pays off in the long run.
After experiencing stress-induced burnout in 2010 while working in New York, former L’Oréal marketing executive Leslie Tessler moved to Argentina, a country where she knew no one, didn’t speak the language, and had no immediate work prospects. A decade later, Tessler – now fluent in Spanish – returned to the U.S. and launched her body care brand, hanni, which was quickly picked up by Sephora in more than 300 doors. Despite hanni’s rapid growth, Tessler remains focused on maintaining a healthy work-life balance. She speaks with CEW from her home in Atlanta about finding equilibrium in a high-stakes industry, the importance of face time with customers, and knowing when to switch off her phone.
Apart from a handful of brands that are elevating body care, the category is mostly comprised of fragranced washes and lotions. Soft Services looks to change that.
Evolvetogether became a pop-culture phenomenon during the height of the pandemic thanks to its fashion spin on protective masks that were worn by the likes of Kamala Harris and Rihanna. Today, it’s a multi-award-winning personal care brand set to launch in a national beauty chain.
