5 Minutes with Younique Co-founder, Melanie Huscroft

With more than $400 million in sales, the Coty-owned company has been valuated at $1 billion. Its secret to success? Virtual beauty parties that sell personalized products paired with a variety of customized boosters.

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Yotpo: Top Direct-to-Consumer Beauty Trends

In this special report, Yotpo, a provider of integrated commerce marketing solutions, showcases findings from a global survey that examines the values and marketing strategies that drive women in the U.S. and the U.K. to engage directly with beauty brands.

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5 Minutes with Blushington CEO Natasha Cornstein

Blushington President Natasha Cornstein helped create a national brand with a loyal following for the makeup and hair services retailer. Somehow, Natasha found time to talk with CEW Beauty News for our 5 Minutes with… feature.

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Birchbox Introduces New Tiered-Pricing Structure

The new subscription rates will mean a price increase for many, but the company has detailed several changes aimed at elevating the customer experience, including personalization and loyalty points.

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