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Beauty News Tag — Alterna

Product Watch August: Alterna Haircare Caviar Style Collection

For more than two years the brand has been working to perfect a ...

Olay Taps Katie Holmes as Face, Could Boost Sales

As the brand’s first ever Global Brand Ambassador, Katie Holmes could help Olay ...

Alterna’s Next Moves After Henkel Buy

Sephora, in its quest to become a hair care destination, has helped professional ...

Katie Holmes’ Alterna Universe

Celebrities serving as spokespersons and ambassadors for beauty companies isn’t anything new. ...

Celeb Deals Boost Sales Prior to Ad Launches

Hair care brands Living Proof and Alterna are already reaping the benefits of ...

Alterna Responds to Concern Sparked By QVC

Don’t stylists know a brand has to be where the consumer is? Alterna ...

Top 10 Stories

1

Versed Expands into Walmart in Latest Move to Democratize Clean Skin Care

1

Moon Juice Secures $7M in True Beauty Ventures Series C Raise

1

EXCLUSIVE: Lisa Sequino Appointed CEO of JLo Beauty & Lifestyle Companies

1

2022 Beauty Creators Awards Ambassador Class Announced

1

The Big Reveal: CEW’s 2022 Beauty Creators Awards Finalists Are In

1

The CEW 2022 Beauty Creators Awards Winners Are In!

1

Meet the Team Behind the Biggest Deals in Beauty: Raymond James

1

What the Passing of the Latest Reform Act Means for the Safety of Cosmetics

1

What We Can Expect in 2022 (Part 2): Category Trends; Dermatology, Skin Care Treatments; Social Media

1

Marc Rey Tapped as Beautycounter CEO

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  • Liz Kaplow
    Liz Kaplow
    Founder, President, & CEO
    Kaplow Communications
  • Leslie Pic BW
    Leslie Marino
    President, Professional Products Division
    L'Oréal USA
  • Nata Dvir Classic Headshot ForSite
    Nata Dvir
    Chief Merchandising Officer
    Macy’s, Inc.
  • Veronique Ferval NEW
    Veronique Ferval
    VP, Global Creation Fine Fragrances
    Symrise, Inc.
  • SusanAkkadHighResCROPPEDPortrait ELC
    Susan Akkad
    SVP, Local & Cultural Platforms, Corporate Innovation
    The Estée Lauder Companies
  • Trudi Loren
    Trudi Loren
    VP, Innovation, Creation & Design, Global Fine Fragrance
    International Flavors & Fragrances
  • Elana Drell S
    Elana Drell-Szyfer
    CEO
    RéVive
  • Katia Beauchamp
    Katia Beauchamp
    CEO
    Victoria Beckham Beauty
  • Melissa Guy NEW
    Melissa Guy
    Chief Revenue Officer, Beauty & Style
    Dotdash Meredith
  • Carol Hamilton
    Carol Hamilton
    President
    L’Oréal Acquisitions
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