Product Watch August: Alterna Haircare Caviar Style Collection
For more than two years the brand has been working to perfect a…
Olay Taps Katie Holmes as Face, Could Boost Sales
As the brand’s first ever Global Brand Ambassador, Katie Holmes could help Olay…
Alterna’s Next Moves After Henkel Buy
Sephora, in its quest to become a hair care destination, has helped professional…
Katie Holmes’ Alterna Universe
Celebrities serving as spokespersons and ambassadors for beauty companies isn’t anything new. …
Celeb Deals Boost Sales Prior to Ad Launches
Hair care brands Living Proof and Alterna are already reaping the benefits of…
Alterna Responds to Concern Sparked By QVC
Don’t stylists know a brand has to be where the consumer is? Alterna…