Olay’s Super Franchise Gets Supercharged Actives in Sophisticated Formulas
Following a trend for routine simplification and desire for visible skin transformation, Olay has introduced its Super Franchise, a streamlined lineup of multi-functional offerings that has quickly become a favorite on social channels such as TikTok. “With the beautiful packaging and transformational results, we went to TikTok because we thought it was TikTok-worthy,” said Stephanie Headley, Senior Vice President of North America Skincare at Procter & Gamble. “We are using our heritage plus our craftsmanship to deliver a simple skincare solution with real results you can see.”
Following a trend for routine simplification and desire for visible skin transformation, Olay has introduced its Super Franchise, a streamlined lineup of multi-functional offerings that has quickly become a favorite on social channels such as TikTok. “With the beautiful packaging and transformational results, we went to TikTok because we thought it was TikTok-worthy,” said Stephanie Headley, Senior Vice President of North America Skincare at Procter & Gamble. “We are using our heritage plus our craftsmanship to deliver a simple skincare solution with real results you can see.”
Olay X Coursera Inspire Women of Color In Cosmetic Science; Savannah Sachs On Her Eighth Day Strategy; CEW Remembers Thia Breen; Sarah Creal Debuts Eponymous Range; The Estée Lauder Companies Acquires Deciem; Michael Edwards Reveals “American Legends”
Dr. Rolanda Wilkerson, the passionate cosmetic chemist behind many Olay breakthroughs including their white-hot water-activated Solid Cleansing Melts, is now spearheading a collaboration between Olay and online education platform Coursera to diversify and empower the next generation of beauty innovators.
The beauty forecast for summer calls for complexions tinted with sheer, sunny pigments and next-gen technology to protect skin and scalp. Oh, and if you’re eyeing pieces for your summer wardrobe, several luxury products can double as chic accessories. Here, this month’s most noteworthy newcomers.
What makes celeb beauty sell?; Nécessaire’s Randi Christiansen On Disrupting Body Care; Helena Christensen Is Härklinikken’s New Face; Olay Unveils Cleansing Melts; L Catterton Acquires Majority Stake In Kiko Milano
