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Maesa Magic Incubator 2025 Winners: Amoureux Beauty, Rizo Radiance, and TONAL Cosmetics

Now in its third year, the initiative bridges the entrepreneurial access gap by empowering early-stage beauty and wellness founders from underrepresented communities, including those identifying as women, BIPOC, LGBTQIA+, differently abled, low-income, and seniors above 65.

Beauty Brand No Makeup Makeup Enters New Era

Victoria Jackson revolutionized makeup in the 1980s and ‘90s, building a billion-dollar beauty empire by empowering women to feel confident in their own skin. Now, with next-gen innovation for today’s skin-conscious consumer that reimagines the concept she pioneered, she and longtime business partner Kim Wileman are leading a less-is-more beauty movement with No Makeup Makeup.

Photo of Sugared + Bronzed Georgetown Location

Sugared + Bronzed Bets on Retail with Rapid Store Expansion

With 20% year-over-year growth and business booming at their 39 existing stores, Sugared + Bronzed — known for offering high-quality professional spray tans and hair removal services at customer-friendly prices — broadens their reach with an ambitious scaling strategy to open a dozen new stores per year.

Photo of Bubble's Slam Drunk Hydrating Moisturizer and Fresh Start Gel Cleanser

Bubble Skincare Blows Onto Target Shelves

After years of anticipation from its 70,000-strong community of brand ambassadors and supporters, Bubble Skincare will finally make its long-awaited debut at Target on February 2.

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