Elena Severin, Senior Director of Merchandising at Los Angeles-based clean beauty retailer, The Detox Market, tells Beauty News what consistently sells out online and in the chain’s six stores — and how their chatty customers are the key to building blockbuster brands.
Elena Severin, Senior Director of Merchandising at Los Angeles-based clean beauty retailer, The Detox Market, tells Beauty News what consistently sells out online and in the chain’s six stores — and how their chatty customers are the key to building blockbuster brands.
Launched just over a year ago to target Gen Z, Jeanine Lobell’s DTC cosmetics brand Neen has been equally embraced by Gen X. Now, the industry veteran returns to her retail roots with a carefully designed expansion plan that’s primed to reach her diverse and loyal fan base.
