As we look to continue to nurture our minds and businesses, CEW has opened access to members for all of our past webinars. We hope these webinars will help inspire you and your teams.
Description: While beauty remains resilient, it’s not immune to growing inflationary pressures effecting consumers’ purchase decisions.
Be there when Tara James Taylor, SVP Beauty Vertical at NielsenIQ, highlights what beauty brands and retailers need to know before the all-important holiday season, including:
2022 State of Beauty & Inflation’s Impact
Evolution of Skin Care & Cosmetics
Expectations for this Holiday Season & the New Year
Speakers: Tara James Taylor, SVP Beauty Vertical, NielsenIQ
TikTok has grown & evolved faster than any social platform in history, and many brands are finally mastering TikTok 1.0 (like brand channels and viral challenges). Let’s dive into TikTok 2.0, where savvy brands are riding the waves of trends, inspiring deeper community participation, and becoming TikTok’s “it” brands. You’ll get to peek inside the playbook of Movers+Shakers, the agency with over 200 BILLION views on TikTok!
Bonus Round: A post-session Q&A will allow attendees to learn more about applying the insights to their brands.
- Evan Horowitz – CEO, Movers + Shakers
How can you spot ingredient trends before they become mainstream? Which ingredients in nonendemic categories will translate to or transform beauty? Spate will provide the answers to these questions and more in our session targeted to all career levels and all segments of the beauty business.
- Yarden Horwitz – Co-Founder, Spate
Spate will share how their user-friendly, bespoke data can help you harness different business trend types for positive brand impact. Whether you’re a beauty industry freshman or a seasoned leader, this session will help you identify which signals to act on and which to avoid when it comes to trendspotting.
Bonus Opportunity: Post-session, attendees can secure a 10-minute private Q&A with a Spate representative about their brands.
- Yarden Horwitz – Co-Founder, Spate
Act Like an Indie: Learn 5 campaign formats to integrate your brand into the cultural conversation to create relevance and buzz. Movers+Shakers, the award-winning, disruptive creative agency behind iconic social collabs like e.l.f. x Chipotle, will share tactics and case studies that will give (even big traditional) brands clear steps to authentically engage younger consumers.
Bonus Round: A post-session Q&A will allow attendees to learn more about applying the insights to their brands.
- Evan Horowitz – CEO, Movers + Shakers
Join CVS Beauty decision makers for a conversation on leading with purpose, guided by the company’s mission of “Bringing our heart to every moment of your health.” Hosted by Andrea Harrison, Vice President of Merchandising, Beauty & Personal Care, CVS Pharmacy cross-category leaders will discuss rising to the challenge of putting customers first, and the future of mass beauty retail as health and beauty become inextricably linked.
Attendee Takeaways:
- What “authentically leading with purpose” means in beauty today
- What inspires CVS’ decision makers as they work to meet the evolving needs of beauty customer
- A vision for the future of beauty – in mass and beyond – as a category rooted in health and holistic wellness
- Andrea Harrison – VP of Merchandising, Beauty & Personal Care, CVS Health
- Selena Cox – Senior Director, DMM, Beauty, CVS Health
- Steve DiVirgilio – Senior Director / DMM, Personal Care, CVS Health
- Krystal Walker – Director, Beauty Experience & Business Development, CVS Health
Unlock the secret to a winning social commerce strategy. Facebook is revolutionizing its platform with shopping experiences powered by beauty tech. Discover how Facebook is leveraging virtual try-on technology to create an immersive shopping experience using AR-powered shoppable posts. Join our panelists for a conversation on beauty tech and learn why it has become essential for social commerce success.
- Ogo Ifelayo – Business Development & Partnerships, Meta
- Wayne Liu – Senior Vice President and General Manager, PERFECT Corp.
We’ve teamed up with Macy’s to bring you CEW Founder Fridays: Indie30! Join us for this virtual experience as we celebrate some of the Mindful Beauty Brands that have been featured in this year’s Indie30 report. Hear from the below founders on their brand stories, what inspired them to embark on their clean beauty journey and what they have in store for the future. Tune into this meaningful discussion and leave with insights on how your small business can make a mindful impact!
- Jaclyn Diamond – Omni Buyer, Trend Skincare, Macy’s
- Nata Dvir – Chief Merchandising Officer, Macy’s
- Rachel James – Founder & CEO, Pear Nova
- Nubia Rëzo – Founder & CEO, Rëzo Haircare
- Marie-Pierre Stark-Flora – Founder, HERB + FLORA
- Tisha Thompson, Founder & CEO, LYS Beauty
- Desiree Verdejo – Founder & CEO, Hyper Skin
Lisa Marie Ringus, EVP Global Client Strategy and Growth at 24 Seven, will be sharing findings from the organization’s most recent job market study to help you prepare for the future of work. Talent is once again in the driver’s seat and employees are much more aware of the holistic support they require to feel cared for and be successful at work. Employees are raising the bar on every flavor of benefits employers offer – physical and mental health, and financial wellness. And when it comes to flexibility, employees will increasingly seek autonomy in deciding from where and when they work. Competition for top talent has never been higher, stay one step ahead with these findings.
Now more than ever brands are using their platforms to advocate for social issues and causes. During this virtual event mission-based brands will lead the conversation on how they’re giving back, the impact they hope to have on the world, and actionable steps small businesses can begin taking to make a difference. We’ll dive into everything from environmental responsibility to improving economic conditions and more. We’ll also hear from CEW’s charitable arm, Cancer & Careers, on how beauty brands can give back by participating in Beauty with Benefits.
- Abena Boamah-Acheampong – Founder, Hanahana Beauty
- Annie Cutler Davis – Senior Director, Global Communications, Younique
- Antoinette Marquez – Founder, Ama Sea Beauty
- Mark Veeder – Co-founder, sk*p
- Rahama Wright – Founder, Shea Yeleen
Society — and the beauty industry — has always told us that the key to being “beautiful” is changing ourselves. Hiding perceived imperfections like acne, enlarged pores, and wrinkles has typically been seen as a necessity, not a choice. That mindset, paired with the prevalence of overly retouched imagery seen in brand campaigns and filters on social media, has contributed to low self-esteem. By previously committing to no skin retouching in any brand images and now encouraging customers to replace negative self-talk with positive affirmations, TULA aims to inspire confidence and usher in a new positive and inclusive era of the beauty industry.
- Savannah Sachs – CEO, TULA Skincare
Join Satisfyer, the award-winning leading sexual wellness brand, in a conversation about how the brand has broken through barriers and leads the category in many countries due to its marquee product, the Pro 2, with over 25 million sold since 2016 and 100K+ reviews on Amazon. Satisfyer blends tech innovation and sexual health to create a multi-sensory experience for women, men and couples and as the conversation around sexual wellness evolves, the industry must evolve in tandem. Combining insights borrowed from the beauty and wellness industries with a dedication to creating the most high-quality accessible products on the market, Satisfyer continues to stand out as an industry leader, committed to listening to consumers and giving them what they want, what they need, and what they never knew they needed – and here’s your chance to learn how they do it!
- Stephanie Trachtenberg – Director of Marketing & PR for the Americas, Satisfyer
Evolving into a sustainable brand takes time, resources, and transparency. Hear from these brand founders about their journey to becoming earth conscious, the steps they are continuing to take and how other small businesses can become more sustainable.
- Francesco Clark – CEO & Founder, Clark Botanicals
- Marta Cros – CEO & Founder, APTO Skincare
- Walter Faulstroh – CEO & Co-founder, HUM Nutrition
- Christine Chang and Sarah Lee – Co-founders and Co-CEOs, Glow Recipe
- Boris Oak – Founder and CEO, EVOLVh
- Yannis Rodocanachi – CEO, BH Cosmetics
How did brands like ColourPop, TULA Skincare, and Redken build empires on social media? By putting influencers at the center of their digital strategy. While many brands treat influencer marketing as an add-on, today’s biggest names in beauty, fashion, and lifestyle make content creators an integral part of their brands’ DNA.
Join Brit McCorquodale, Tribe Dynamics’ EVP, as she outlines the strategies million dollar brands are using to dominate conversation on social—and what your brand can learn, and adopt from the best in class.
This session’s key topics include:
- Driving high-impact influencer activity at scale
- Understanding how your influencer program measures up to the competition
- Using KPIs to inform your decision-making, build internal alignment, and validate your brand’s success
Speaker
Brit McCorquodale – Executive Vice President of Revenue, Tribe Dynamics
Join Anna Otieno and Nora Bafus from New Engen to hear why the beauty industry is uniquely positioned for growth right now, what beauty brands need to be thinking about, who’s leading the charge — and how you can, too!
- Anna Otieno – Senior Director of Research, Strategy & Insights, New Engen
- Nora Bafus – Director of Creative Strategy, New Engen
In celebration of “Plastic Free July”, these eco-conscious brand founders led the discussion on their approach to plastic, their brands mission and what actionable steps fellow small businesses can start to implement. Tune into this meaningful conversation, while learning more about these brands and how they are contributing to the reduction of plastic in beauty.
- Kailey Bradt – Founder, Susteau
- Cary Lin – Co-Founder & CEO, Common Heir
- Mary Schulman – Co-Founder & CEO, PYT Beauty
- Brianne West – Founder, Ethique
- Conny Wittke – Founder, superzero
In this webinar, Euromonitor International sheds light on the various components of sustainability within the beauty sphere. As social and environmental issues accelerate, steps to improve the beauty industry’s environmental footprint are progressing at a faster pace. The pandemic also brought a new consciousness that has placed an emphasis on ‘purpose over profit,’ which is a more holistic approach to sustainability that includes social, environmental and economic value. Watch this to understand how the sustainability-conscious consumer has evolved, which regions, beauty categories, brands and retailers are experiencing heightened demand for underdevelopment in sustainability.
Speaker
Kayla Villena – Consultant, Euromonitor International
This Founder Friday features Perfect Corp and brand founders across Skin, Hair, and Makeup who will share how they have adapted — and found success — in the digital space. During this virtual session you’ll learn new ways to reach customers digitally and how AI and AR beauty tech can help grow your brand.
- Melanie Bender – President, Versed Skincare
- Amy Errett – Founder & CEO, Madison Reed
- Stephanie Mansolf – Sr. Director of Business Development, Perfect Corp.
- Cherly Mayberry-McKissack – President and Co-Owner, Black Opal, Founder and CEO of Nia Enterprises, LLC.
- McKenzie McQuown – Sr. Business Development Manager, Perfect Corp.
Join us for a deep dive into Meredith’s The Meaning of Makeup study, exploring beauty consumers’ relationship with makeup in 2021 and predicting its impact on future behaviors. Beauty marketers will learn how women are finding, choosing and buying beauty today to better serve their needs and develop messaging that will resonate long-term.
- Erica Metzger – Beauty & Fashion Director, Better Homes & Gardens Magazine
- Ahu Terzi – VP Corporate Beauty, Meredith
- Elle Verhelst – Director of Digital Advertiser Insights, Meredith
How can small businesses build brand awareness on social media, grow their community and adapt to social media trends? Join us as founders and experts lead the conversation on ways small businesses can best utilize social media marketing. CEW’s small business community is all about knowledge-sharing, networking and growing together. We hope you’ll take part in this virtual experience!
- Trina Albus – President, The Magenta Agency
- Brad Farrell – CMO, Beekman 1802
- Malaika Jones Kebede – Founder & CEO, BROWN GIRL Jane
- Deepica Mutyala – Founder, Live Tinted
Clubhouse, the invitation-only audio chat platform, launched in April 2020 as an iPhone app. Within one month, the platform was valued at nearly $100 million, with an engaged user base of 10 million. Today, Clubhouse is a robust community of authentic, open conversations and communications.
Join us to hear from Clubhouse experts on:
- How Clubhouse works (hosting rooms, speaking)
- Best practices and strategies for hosting rooms
- The role of brands on Clubhouse
- Divya Gugnani – CEO & Co-founder, Wander Beauty
- Ron Robinson – Founder & CEO, Beautystat
- Elana Drell-Szyfer – CEO, RéVive Skincare
- Michela Wariebi – Makeup Artist, Beauty Educator and Originator of The Beauty Club
- Katie Welch – CMO, Rare Beauty
- Christina Zilber – Founder & CEO, Jouer Cosmetics
Moderator
- Mimi Banks – Founder, MB Social
Join us for our upcoming Founder Fridays session, as we dive into what ingredients are trending with consumers and how products need to evolve to meet the needs of ingredient-conscious shoppers. Learn from founders and experts on how they are positioning their brands for growth and ways small businesses can lead the way with ingredient-forward products!
- Lamberto Anzalone – Vice President, ROELMI HPC
- Dimitra Davidson – Principal, Indeed Laboratories
- Allison McNamara – Founder, MARA
- Ron Robinson – Founder & CEO, Beautystat
The events of 2020 radically changed the online beauty space: as brands learned to connect with influencers from a distance, self-care took on renewed importance and social causes became a central part of many brands’ and influencers’ conversations. Learn about the key trends and strategies that helped high-growth beauty brands expand their earned media footprints in a pivotal year, and what to expect in 2021.
Speaker
- Conor Begley – Co-Founder & President, Tribe Dynamics
Recording
With an active digital global audience in the millions, Erika Kussmann, CMO of Paula’s Choice, shares exclusive insights on how to build and maintain a loyal community through various consumer touch-points including online, social and digital channel strategy.
- Erika Kussmann – Chief Marketing Officer, General Manager of North America & Australia, Paula’s Choice Skincare
Closing the Beauty Buying Gap: Raising the bar between shopper expectations and experience (2/24/21)
Ipsos predicts a post-pandemic decline in beauty e-commerce growth due to a widening gap between shopper experience and expectations. In this webinar presented by Ipsos, you’ll get a first look at exclusive macro and beauty shopping behaviors Ipsos observed and identified during the pandemic, how this gap makes beauty brands and retailers vulnerable, and actions they can take to close this gap based on behavioral science mapping.
- Kristy Click – Senior Client Officer, Ipsos
- Reena Roy – Senior Vice President, Client Success, US Channel Performance, Ipsos
Join us for the next Founder Friday session, highlighting industry makeup artists, manicurists, hairstylists and other creatives that have successfully launched their own beauty brands! Having an artistry background and diving into the world of entrepreneurship comes with its own set of challenges. This discussion will be led by entrepreneurs who have experienced this first-hand and hope to share their experiences, insight and advice with small businesses and fellow artists!
Speakers:
- Laura Geller – Founder, Laura Geller Beauty
- Danessa Myricks – Founder, Danessa Myricks Beauty
- Maya Smith – Founder, The Doux
LinkedIn’s mission is to make the world’s professionals more productive and successful, and with 722 million members it is the largest professional network ever assembled. Join us for a session hosted by LinkedIn’s Luxury Lead – Kapil Dattani, as he discusses how you can best Rock Your LinkedIn Profile to have a great personal professional presence. We will discuss how you can master the foundations to build a great profile, what types of content to share/opt-in to receive, and how to publish your own posts.
- Kapil Dattani – Senior Account Executive, Luxury, LinkedIn
Join us for our first Founder Friday session of the year, centered around Sustainable Beauty! You’ll hear from industry experts and have a chance to tap on them for insight, during the Q&A portion of this virtual meetup. The conversation will be led by our incredible panelist and you’ll also have the opportunity to connect with your fellow small business peers, while discussing relevant sustainable beauty topics.
Speakers:
- Tiila Abbitt – CEO & Founder, ĀETHER BEAUTY
- Anna Ayers – CEO & Founder, Rahua
- Amanda Kahn – Vice President, Marketing & Innovation, PÜR
- Melodie Reynolds – CEO & Founder, Elate Cosmetics
CEW has partnered with Macy’s to bring you our final Founder Friday session of the year, highlighting our Indie26 list and celebrating black founders in beauty! CEW’s community is stronger together, and we invite you to share your experiences or simply listen in as we learn from experts and each other, all while building your network.
Speakers include:
Estefani Arias – Marketing & Events Program Manager, Curls Beauty Brands
Jaclyn Diamond – Omni Buyer, Trend Skincare & Hair, Macy’s
Joy Ekhator – Founder & CEO, Lovinah Skincare
Kitiya Mischo King – Founder & CEO, Mischo Beauty
Rahama Wright – Founder & CEO, Shea Yeleen
Join CEW and beauty industry experts for a live, virtual conversation, as we discuss Building Distribution as a small brand. CEW’s community is stronger together, and we invite you to share your experiences or simply listen in as we learn from experts and each other, all while building your network.
Speakers:
- Bea Dixon, Founder – The Honey Pot
- Celeste Hilling, CEO & Founder – Skin Authority
- Amir Nobakht, Founder – Heraux
- Ben Van Handel, Founder – Heraux
Join CEW and beauty industry experts for a live, virtual conversation, as we discuss Customer Acquisition on Social. CEW’s community is stronger together, and we invite you to share your experiences or simply listen in as we learn from experts and each other, all while building your network.
Speakers:
- Sarah Lee & Christine Chang – Founders, Glow Recipe
- Jamie O’Banion – Founder, BEAUTYBIO
- Colleen Rothschild – Founder, Colleen Rothschild Beauty
- JuE Wong – CEO, Olaplex
CEW Founder Fridays: Clean Beauty Virtual Meetup
Join CEW and beauty industry experts for a live, virtual conversation, as we discuss Clean Beauty: What’s Next? CEW’s community is stronger together, and we invite you to share your experiences or simply listen in as we learn from experts and each other, all while building your network.
Speakers:
- Sarah Biggers-Stewart – Founder, CLOVE + HALLOW
- Emilie Hoyt – Founder, LATHER
- Bethany McDaniel – Founder, Primally Pure
- Allison Teasdale – CFO, Unwrapped Life
- Holly Thaggard – Founder, Supergoop!
CEW Founder Fridays: Virtual Meetups to Power Small Businesses
Join CEW and beauty industry experts for live, virtual conversations covering everything small businesses need to know in these challenging times. CEW’s community is stronger together, and we invite you to share your experiences or simply listen in as we learn from experts and each other, all while building your network.
- Cheryl Yannotti Foland – Founder, lilah b.
- Stephanie Morimoto – CEO, Asutra
- Danielle Raynor – Founder, Lavanila
- Hope Smith – Founder, MUTHA
- Brianne West – Founder, Ethique
The beauty retailing environment continues to be dynamic, echoing the needs of a changing consumer at a rapid pace. The COVID-19 crisis is impacting how consumers shop like never before. Prior to this world event, physical stores had been revamped with digital tools to seamlessly integrate the shopping experience both online and in store. Will these changes be enough to help the market recover, and how can marketers and retailers address consumer needs in the meantime?
Speakers
- Karen Doskow – Director, Beauty & Personal Care, Kline & Company
- Carrie Mellage – Vice President, Consumer Products, Kline & Company
In a little over two decades, people of color will encompass the “New Majority”, and the Beauty Industry needs to position itself now in marketing to them. Black & Brown women, in particular, are already highly engaged, spending $7.5 BN annually in the category. So why isn’t the Industry placing darker-skinned women’s needs and wants at the center of their product development and marketing strategies? Answer: It’s complicated.
But in this first-of-its kind webinar, we address the nuances of the multicultural beauty market, it’s growth patterns, and the strategies needed to make meaningful consumer connections uncomplicated. Including:
- Understanding Cultural Relevancy
- The Power of Language
- Bridging the Knowledge Gap
- Building Inclusive Brands
Speaker
- Corey Huggins – Founder, Global CEO & Managing Partner, READY to BEAUTY, LLC
Join us for a curated virtual tour of the first-ever free-standing Makeup Museum in NYC led by Doreen Bloch, Executive Director of the Makeup Museum, with introductory remarks by CEW President Carlotta Jacobson. Be one of the first to explore the debut exhibition: “Pink Jungle: 1950s Makeup in America” and enjoy makeup history like never seen before.
CEW Founder Fridays: Virtual Meetups to Power Small Businesses
Join CEW and beauty industry experts for live, virtual conversations covering everything small businesses need to know in these challenging times. CEW’s community is stronger together, and we invite you to share your experiences or simply listen in as we learn from experts and each other, all while building your network.
Speakers Include:
- Carolyn Aronson – CEO & Founder, It’s A 10 Haircare
- Elizabeth Barbalich – Founder, Antipodes
- Cat Chen – Founder, Skylar
- Mahisha Dellinger – Founder, CURLS
- Jamie Glassman – CEO, Mubic and ONE CLICK b.EAUTY
Perfect Corp.’s CEO, Alice Chang, will give insight into the new “touchless” and “contactless” beauty journey and how brands can create interactive digital experiences to stay connected with their consumers.
Speaker:
- Alice Chang, Perfect Corp.
The history of global crises, including (but not limited to) pandemics, reveals consistent patterns of human behavior with indications for what we can expect in the near- and long-term, and suggests opportunities for the beauty industry to lean into emerging social changes.
Speaker:
- Miranda Gordon, MANE
The impact of COVID-19 has been felt across the globe, influencing our emotional states and behaviors in different ways. In understanding the consumer, it’s important to map out the various emotional landscapes of the pandemic, and to understand their needs in order to develop emotionally intelligent strategies for reaching consumers in this ever-changing climate.
Speaker:
- Melissa Hago, Fashion Snoops
Insight on the dramatic shifts seen across the talent spectrum from managing remote teams, to shifts in organizational design and structure, the race to invest in digital, and the trends emerging amongst both the talent market and hiring community alike.
Speakers:
- Amanda O’Sullivan, 24 Seven
- Lisa Marie Ringus, 24 Seven
Description: CEW Founder Fridays are live, virtual conversations covering everything small beauty businesses need to know in these challenging times. On this call you’ll hear experts cover: brand pivoting & strategy, messaging to consumers, sampling and working remotely.
Speakers Include:
- Monica Aurigemma and Kim Van Haaster – Founders, Bloomeffects
- Marla Beck – CEO & Founder, Bluemercury
- Shani Darden – Founder, Shani Darden Skin Care
- Nyakio Grieco – Founder, Nyakio
- Katerina Yoffe Larden – Founder & CEO, Hey Honey
- Angela Umelo – CEO, Salt and Earth Labs
Description: Now that stores are reopening and customers are shopping again, if you’re a brand, you’re probably thinking about how to put sales talent back into stores to drive engagement and increase sales. Join Glenn Laumeister, CEO, AllWork, and Amanda Domaleczny, VP of Global Sales, TULA Skincare, for a case study on engaging your retail audience with AllWork’s technology platform and how you can apply these best practices when re-entering the retail scene. Whether you are an indie company just gaining entry into brick and mortar, or a brand with an established in-store presence, this webinar will share best practices on how to maximize the return of investment of your sales force and enhance the in-store experience for the new retail environment.
Speakers: Amanda Domaleczny, VP of Global Sales and Education, TULA Skincare; Glenn Laumeister, CEO, AllWork
Description: CEW Founder Fridays are live, virtual conversations covering everything small beauty businesses need to know in these challenging times. On this call you’ll hear experts cover: brand pivoting & strategy, messaging to consumers, sampling and working remotely.
Speakers Include:
- Larry Berman – Senior Vice President Sales, North America, Arcade Beauty
- Kendra Butler – Founder, Alpyn Beauty
- Gigi Goldman – Co-Founder, Kopari
- Susan Griffin-Black – Founder & Co-CEO, EO Products
- Brook Harvey-Taylor – Founder & President, Pacifica Beauty
- Kim Kimble – Celebrity Hairstylist & Founder, Kim Kimble Beauty
Description: Join Beautycounter’s SVP of Social Mission, Lindsay Dahl and Preen.Me’s Partner and Head of Global Partnerships, Danya Klein as they team up to spotlight the ingredient, Mica, and why the demand for sustainable supply chains with clean and safe products will only accelerate in the period following COVID-19.
Together they will present:
-
- Sustainability Trends: the consumer trend based on Instagram metadata (1.8 million clean beauty posts).
- How brands can build their company’s responsible sourcing program through tools like: supply chain audits, traceability technology, local NGO
Speakers: Lindsay Dahl, SVP of Social Mission, Beautycounter; Danya Klein, Partner and Head of Global Partnerships, Preen.Me
Description: Live, virtual conversation covering everything small businesses need to know in these challenging times. This session covers the following topics: brand pivoting & strategy, messaging to consumers, manufacturing & formulation and working remotely.
Speakers:
- Brandi Blocker – Founder, LaPierre Cosmetics
- Emily Heitman – Founder, LEEF Organics
- Lorne Lucree – Chief Innovation Officer, Voyant Beauty
- Mark Peter Rice – CEO & Co-Founder, Ogee
Description: Jane Iredale shares her personal journey of finding the right investment partner as her company embarked on its next phase of growth. Joined by Scott Potter, Managing Partner, San Francisco Equity Partners, and Chris Payne, CEO, Jane Iredale, hear how the company has identified strategic initiatives, and navigated the current pandemic. Moderated by Andrew Charbin, Managing Director, The Sage Group.
Speakers: Jane Iredale, Founder, Jane Iredale; Chris Payne, CEO, Jane Iredale; Scott Potter, Managing Partner, San Francisco Equity Partners; Andrew Charbin, The Sage Group
Description: CEW Founder Fridays are live, virtual conversations covering everything small beauty businesses need to know in these challenging times. On this call you’ll hear experts cover the following topics: messaging to consumers, brand pivoting, social media, brand launches, product development, and working remotely.
Speakers:
- Karen Behnke, Founder – Juice Beauty
- Megan Driscoll, Founder – EvolveMKD
- Triniti Gawthrop, Founder – Ami Wellness
- Caroline Hadfield, President – Pipette
- Tina Hedges, Founder – Loli Beauty
- Charlotte Knight, Founder – Ciaté London
- Ju Rhyu, CEO/ Co-Founder – Hero Cosmetics
Description: What can we uncover about the beauty consumer psyche by looking at Google data? How has the beauty landscape shifted and how can marketers benefit from these changes? Join Google to learn how to leverage this exclusive data in the positioning of your brand.
Speaker: David Klingbeil, Global Insights Manager for Luxury & Beauty, Google
Description: Insight into the new “touchless” and “contactless” beauty journey and how brands can create interactive digital experiences to stay connected with their consumers.
Speakers: Wayne Liu, Senior Vice President & General Manager, PERFECT Corp., Gen Obata, Vice President of Global Retail Experience, Estée Lauder
Description: As the President of Dermstore, an online retailer with over 20 years of success, Cyndi Isgrig will discuss consumer behavior shifts and retail trends coming out of the COVID-19 crisis. Drawing on the company’s rich history, she’ll also forecast the lasting impacts brands and retailers will face as a result, sharing her strategies for navigating changing landscapes as we enter the NEXT WAVE OF BEAUTY RETAIL.
Speaker: Cyndi Isgrig, President, Dermstore
Description: A crisis can create new consumer preferences, new budget constraints, new supply chain realities, and many more unexpected changes and challenges. Responding creatively, boldly and systematically can help your business weather the storm, and also uncover new strengths and opportunities for growth. Peach & Lily shares their Crisis Playbook—and describes the specific strategic and tactical choices they have made to protect and grow their business during the coronavirus crisis.
Speaker: Alicia Yoon, Founder, Peach & Lily
Description: CEW Founder Fridays are live, virtual conversations covering everything small beauty businesses need to know in these challenging times. On this call you’ll hear experts cover the following topics: adapting your brand to this new normal, positioning your brand to consumers, creative messaging, and managing your team and business remotely.
Speakers:
- Mimi Banks, Founder & CEO – MB Social
- Allison Moss, Founder – Type:A Brands
- Claire Nilsson, Senior VP of Beauty – Kaplow Communications
- Janna Ronert, Founder – Image Skincare
- Savannah Sachs, CEO – TULA
Description: As brands try to navigate through this turbulent time, some of the bright spots will be experienced by direct-to-consumer brands that offer customized solutions. Personalized beauty through consultations and customized product solutions can help consumers who cannot make the trip to their favorite store, spa, salon, or doctor. Kline will share success stories in personalized beauty and how marketers can leverage these best practices to make their brands more relevant in today’s environment.
Speaker: Karen Doskow, Director, Beauty & Personal Care, Kline & Company
Description: As Gen Z approaches a major life moment—entering adulthood— they are turning to Pinterest t discover themselves and who they want to become. Get access to new research about the characteristics
and consumption behaviors of this generation, the role a visual discovery platform such as Pinterest plays in the consumer journey and how beauty and wellness brands can best reach this group of evolving consumers.
Speakers: Hana Ben-Shabat, Founder, Gen Z Planet; Rachel Goodman, Head of Beauty Partnerships, Pinterest; Jenna Landi, Head of CPG Insights, Pinterest
Description: Wendy Liebmann, WSL Strategic Retail CEO and Chief Shopper, hosts a webinar about how shopper attitudes and behaviors are dynamically changing as we transition from a health crisis to a financial crisis, including implications, emerging issues and opportunities, all helping to lay the groundwork for The Next Normal.
Speaker: Wendy Liebmann, Founder, CEO and Chief Shopper, WSL Strategic Retail
Description: Consumer demand for clean beauty is on the rise and is expected to generate nearly $25 billion by 2025. But, how do consumers define “clean” and how knowledgeable are they on the ways ingredients and products are categorized? Using proprietary data from more than 20k women, Influenster shares insights into consumer sentiment, perspective and purchase behavior for the clean beauty market.
Speakers: Alex Kirk, Director of B2B Marketing and Research, Influenster; Elizabeth Scherle, Co-Founder and President, Influenster
Description: The Class by Taryn Toomey is a transformative workout of the body and mind. Founder Taryn Toomey will explain The Class method and how the business has grown from a New York studio-based practice to a global community. Following that, she will take you through a 10-minute movement series (low impact, nothing but your attention required) followed by a Q&A session.
Speaker: Taryn Toomey, Founder, The Class
Description: Join Linda Wells for an exclusive webinar about opening yourself up to opportunities, honing your expertise, learning to pivot and looking to the future in the constantly changing world of beauty.
Speaker: Linda Wells, Founding Editor-in-Chief, Allure; Founder, Flesh Beauty
Description: With many people staying at home to slow the spread of COVID-19, brands are experiencing a dramatic shake down of their planned influencer marketing activities. It can be a turbulent time, as brands seek the right strategies to engage influencers while navigating an unprecedented global challenge. Hear from Conor Begley, Co-Founder and President of
Tribe Dynamics as he shares how to continue to foster an impactful influencer family during uncertain times.
Speakers: Conor Begley, Co-Founder and President, Tribe Dynamics
Description: Join Glow Recipe co-founders, Sarah Lee & Christine Chang, as they demonstrate how an independent, digitally native beauty brand is finding creative ways to adapt daily business practices in challenging times. With the introduction of social distancing, Glow Recipe has found unique ways to connect and engage their community through virtual consultations, interactive Live sessions, and more. Tune in to see how one company has pivoted strategy in the current social climate.
Speakers: Sarah Lee and Christine Chang, Co-Founders, Glow Recipe
Description: Join Sally Anne Hughes, an investment banker with Hughes Klaiber; Allison Brack, CPA and tax partner with Citrin Cooperman; and Laura Corvo, employment attorney with White & Williams, to learn how the stimulus package and other recent legislation can help you address the challenges of COVID-19. We’ll show you how to obtain loans and grants through the CARES Act; cover important changes to reduce or defer your taxes; discuss changes to employment laws; and share updates on benefits you must provide to employees. Tune in for updates, practical tips and answers to your questions, to help navigate this challenging time.
Speaker: Sally Anne Hughes, Investment Banker, Hughes Klaiber;
Allison Brack, CPA and tax partner, Citrin Cooperman;
Laura Corvo, Employment Attorney, White & Williams
Description: Join this webinar with Marie La France, Dash Hudson, to explore the implications of AI in social commerce. Learn how technology can predict how visual content will perform on social platforms before it is even shared, and how this data can inform your marketing strategy to produce stronger engagement and conversions.
Speaker: Marie La France, Executive Director of Corporate Strategy, Dash Hudson
Description: CEW Founder Fridays are live, virtual conversations covering everything small beauty businesses need to know in these challenging times. On this call you’ll hear experts cover: motivating teams & working remotely, general brand strategies & challenges for the current business climate, managing cash flow, messaging & communication with customers and retail concerns & DTC strategies
Speakers:
- Maureen Case – CEO, Augustinus Bader
- Laura Lisowski Cox – Founder, Oars + Alps
- Heather Fink – Founder, The Sexiest Beauty
- Divya Gugnani – Founder, Wander Beauty
- Sally Anne Hughes – Founder, Hughes Klaiber
- Allison Moss – Founder, Type A Brands
- Stephanie Scott – Founder, First & Last PR
- Shelly Simone – Director of Business Strategy, Pure Scentum
Description: Join Agapi Stassinopoulos, best-selling author and speaker, for a complimentary 30-minute guided meditation designed to help you move beyond the fear and stress of what is happening in the world around us. Build your resilience and inner strength, encouraging your transition to a centered state of wellness and calm.
Speaker: Agapi Stassinopoulos
Description: Sustainability is a requirement for new and existing brands as well as a driver of innovation and opportunity across the beauty industry. Join The NPD Group’s beauty industry analyst, Larissa Jensen, for an exploration of North American beauty trends, the role of sustainability, and the beauty industry’s response. Dive into the key trends including current well-executed sustainability strategies and projections for the future.
Speaker: Larissa Jensen, Vice President, Beauty Industry Analyst, The NPD Group
Description: Futurists predict 1 in 4 adults will be single by year 2030. As a result, culture is experiencing a push to reframe single people as they really are: confident, fulfilled and empowered. But are brands keeping up with this messaging? As more people consciously choose to remain single, the Single Age represents an economic force that can reshape markets and new standards of living. Explore the different trends of singledom, their impact and what they mean for your brand during this exclusive webinar with JWT Intelligence.
Speaker: Emma Chiu, Creative Innovation Director, JWT Intelligence
Description: Through an analysis of millions of fragrance reviews, spanning the Mass, Prestige and Indie markets, this Webinar will explore the sub-categories, brands and products with the most review volume and growth to uncover new insights and trends. In addition, Influenster will share the results of a custom survey detailing consumer shopping and purchase behaviors for the fragrance category.
Speaker: Elizabeth Scherle, Co-Founder and President, Influenster
Description: 2019 will be a year of change. With increased purchasing power, empowered consumers are pushing brands to embrace their values. Connected consumers are finding the joy in disconnecting. Older consumers want to feel and be treated as younger. Join CEW and Euromonitor in this webinar to discuss how consumer behavior will evolve and which trends will have the most impact this year.
Speakers: Alison Angus, Head of Lifestyles, Euromonitor International
Description: CBD infused beauty products have quickly made their mark on the industry. Both established, and indie, beauty brands are incorporating the ingredient in their skincare and color offerings, but what does the future hold? During this exclusive webinar, you will learn how CBD is impacting beauty, what new innovations to expect, and how leading companies have adapted the trend.
You will learn:
• How the CBD landscape is defined
• Growth and impact of the category on beauty
• Unique ingredient benefits
• Innovation and marketing opportunities for brands
• Future trend predictions of cannabis and its implications for beauty
Speakers: Lucie Greene, Founder, Light Years
Description: A result of a collaboration between CEW and executive recruiting firm, 24 Seven, the report is a compilation of compensation, attitude and behavior insights from employers and job seekers in the beauty industry. Some results? To start, competition for talent is greater in 2019 than it was last year. And, a majority of beauty executives surveyed feel the odds are strongly in their favor to land a comparable or better job, while some companies are refreshing their approach to talent management to compete in today’s candidate-driven hiring market.
Speakers: Lisa Marie Ringus, the EVP, Global Sales & Business Development at 24 Seven
Description: The 2018 holiday season will set the tone for success in 2019. Every year, Salesforce experts analyze shopping behavior based on the activity of hundreds of millions of shoppers during the peak season to identify emerging retail trends. This year, Salesforce data was featured in USA Today, CNBC, and beyond. In this exclusive webinar, hear a wrap-up spotlighting health & beauty holiday data. Stemming from those findings, you’ll also hear Salesforce’s top three trends that will drive health & beauty digital shopping behaviors next year.
Speakers: Heiki Young, Senior Manager, Industry Strategy & Insights, Salesforce
Description: Expert guidance in optimizing your brand’s YouTube impact. Google Beauty pros Flynn Matthews, Marketing Strategist of Beauty and Charlotte van der Smeede, Beauty Brand Lead, share best practices on developing impactful content, leveraging influencers and managing a YouTube channel.
Speakers: Flynn Matthews, Marketing Strategist of Beauty and Charlotte van der Smeede, Beauty Brand Lead
Description: Today there are over 11 million women-owned businesses in the United States, and the growth of the indie sector in the Beauty Industry continues to rise. Join, Alisa Beyer, serial entrepreneur, beauty industry veteran and founder of LemonTree Partners, as she provides strategies for staying centered, empowered and healthy, while moving your business forward.
Speakers: Alisa Beyer, CEO of LemonTree Partners
Description: The beauty industry has been heavily influenced by Korean beauty trends but what are they and how do you identify what’s most relevant for you? Get ahead of the phenomenon during a webinar with Peach & Lily Founder & CEO, Alicia Yoon. Access insights you need to be able to capitalize on the best innovations coming out of K-beauty for your own brand.
Speakers: Alicia Yoon, Founder & CEO, Peach and Lily
Description: In their Q2 2018 report, Tribe Dynamics took a closer look at beauty products that have performed exceptionally well in the digital space, including longtime mainstays like Anastasia Beverly Hill’s Dipbrow Pomade and new staples that have taken the world by storm like Fenty Beauty’s Pro Filt’r Foundation. Now is your opportunity to hear insights on the influence of influencers and their contribution to a brand’s success:
• How influencers contribute to the performance of individual products
• The role influencers play in launches
• The tried-and-true realm of influencer collaborations
• What stands out the most – content, inspiration or products?
Speakers: Brit McCorquodale, SVP, Tribe Dynamics
Description: With over 70% of women online using Pinterest to plan all aspects of their lives, Pinterest’s Head of Market Development, Vikram Bhaskaran reveals:
• How Pinners use Pinterest for beauty
• What data is used to power the taste graph
• Past and current beauty trends in 2018
• What brands can do to action against trends
Speakers: Vikram Bhaskaran, Head of Market Development, Pinterest
Description: Influenster’s latest Haircare Insights Report, including key takeaways on:
• Trends in care, styling, color, hair accessories and styling tools
• The brands and products driving the most organic reviews
• User-generated photos that drove the most engagement
• How hair hype affects how people review products
• The hair solutions consumers are looking for
Speakers: Elizabeth Scherle, Co-Founder and President, Influenster and Susanna Goldfinger, Director of Insights, Influenster
Description: Experts from Tribe Dynamics share never released data from their latest report on Influencer & Brand marketing! In the webinar you will learn:
• How beauty brands develop influencer marketing strategies
• How to grow your earned media efforts
• What motivates influencers
Speakers: Brit McCorquodale, SVP, Tribe Dynamics
Description: TrendWatching’s Jennifer Barckley discusses the 4 Mega-Trends impacting the beauty industry and how to interpret them into business ideas.
Speakers: Jennifer Barckley, Head of TrenchWatching Academy, TrendWatching
Description: Your opportunity to hear Lucie Greene, J. Walter Thompson’s internationally in-demand trend expert, discuss the most significant disruptors affecting beauty right now, including:
1. Gen Z Rising
2. Channel Change + Frontierless Retail
3. New markets demanding diversity
4. Changing notions of beauty
5. The New Influencers
Speakers: Lucie Greene, Worldwide Director, The Innovation Group, J. Walter Thompson
Description: Beauty is very much about identity and perception. The Fall Winter 2018/19 color forecast raises the question: “What is real?” Discover three exciting, upcoming color directions set to impact the beauty industry, including cool mineral hues, strange metallics, and high contrast moonlight tones.
In this webinar, BEAUTYSTREAMS Creative Director Michel Nolte will share:
• New story concepts for Fall Winter 2018/19
• Future color palettes for the beauty industry
• Implications for product development and marketing
• How to turn this information into successful products
Speakers: Michael Nolte, Creative Director, BEAUTYSTREAMS
Description: Keeping up with the warp-speed changes in digital and social media is a challenge facing every beauty brand, big and small. To help you get a grip on today’s most effective strategies for optimizing ROI, Trendalytics’ Co-Founder and CEO, Karen Moon, will share data on the latest trends in social chatter, consumer behavior and share images.
Speakers: Karen Moon, Co-Founder and CEO, Trendalytics