COVID-19 Emotional Landscapes Affecting the Beauty Consumer– Fashion Snoops

The impact of COVID-19 has been felt across the globe, influencing our emotional states and behaviors in different ways. In understanding the consumer, it’s important to map out the various emotional landscapes of the pandemic, and to understand their needs in order to develop emotionally intelligent strategies for reaching consumers in this ever-changing climate.

Speaker:

  • Melissa Hago, Fashion Snoops