Take your place in beauty history
The CEW Beauty Awards recognize, reward, and celebrate the products, brands, and people who have shaped the year in beauty. The Beauty Awards now have three distinct phases of judging that determine the best and brightest, most innovative, most creative and disruptive, time-tested favorites, novel newcomers, and everything in between.
The Process
Phase 1: The Executives – a group of industry leaders- review the 1000+ product submissions first, making their recommendations on the products they feel are the industry’s best.
Phase 2: The Experts – a group of product experts, including editors, dermatologists, estheticians, makeup artists – a deep dive on the products, understanding the active ingredients, formulations, and real-world use. Their product review period spans several weeks, including a multi-day demo at CEW.
Phase 3: CEW Members – industry individuals who know the products on a personal level. Voting on the products that they use, love, and can’t do without. This phase and voting end just after the Beauty Expo, where all the products are on display for a final review.
Key Submission Dates:
- Early Entries: February 2 – March 9, 2026
- Regular Entries: March 10 – 29, 2026
- Extended Entries: March 30 – April 17, 2026
- All deadlines close at 11:59 PM EST
