CEW x Skeepers: How to Turn UGC Into a High-Performing Growth Strategy

In a crowded beauty market, and with AI-generated content everywhere, real consumer voices have become one of a brand’s most valuable assets. This webinar opens with a short presentation on how user-generated content supports every stage of the shopper journey, from discovery to advocacy. It covers how one creator asset can work across social, paid media, ecommerce, retailer pages and CRM. Beauty marketing leader Maria Bertorelli, SVP Marketing & Advertising, Clarins, will then share how she works with Skeepers to:

• Find creators and stories that feel authentic and build lasting brand love
• Get more out of their content across channels, even on a limited budget
• Measure UGC’s impact beyond the last click
• Turn holiday content and new creator relationships into momentum for Q1

You’ll leave with practical ideas for building trust, getting more value from your content, and setting your brand up for a strong start to the new year.