Today’s marketing funnel is outdated. Now, discovery, validation, and purchase happen in the same moment. Subsequently, growth no longer happens in stages. It occurs in loops, powered by Brand Advocacy.
Overview
This session presents leaders from both Duel and Hue to break down what actually drives revenue to turn engagement into sales.
The trends to be discussed include:
- The Big Shift: Today’s growth model isn’t linear, it’s a loop. Brands that still optimize in stages lose to brands that engineer momentum.
- Video is table stakes for your ecommerce strategy: Vanity metrics don’t drive revenue. Scalable, repeatable social proof does.
- Consumer engagement outperforms paid performance: People don’t want better ads, they want a relationship. The brands outpacing the market are turning customers, creators, and employees into active brand builders.
Speakers
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Nicole Clay
Hue
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Verity Hurd
Duel
