Product Finalists

Nail

Nail Product

Nail Product

Olive & June

The Instant Mani Press-on Nails

This sustainable press-on kit includes five unique lengths and four custom shapes for a reliably Instagram-worthy press-on manicure every time. Including 21 sizes for a customized fit that considers details like width, length, and curvature.

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Nail Product

786 Cosmetics

Provence, Breathable Nail Polish

This breathable nail polish allows water and air to pass through the polish to reach nails underneath, preventing them from becoming dry and brittle. Halal-certified, vegan, and water permeable, this polish is made for those who don't wish to sacrifice their style for their ethical and religious beliefs. Available in over 70 shades.

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Nail Product

Dazzle Dry

The System

Here is the first four-step system that delivers long-lasting wear with enhanced lacquer adhesion to prevent chipping. The formula is free of toxins, eliminates excess drying time and smudges, and gives nails a salon-grade finish that lasts up to 14 days (mani) and 30 days (pedi).

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Nail Product

GLOSSLAB

Superboost

This sheer pink nail treatment is both a strengthener and hardener containing biotin, vitamin E, rosemary, and safflower oil. It’s nontoxic, vegan, and cruelty-free for an efficient, show-off-worthy nail look alone or on top of an existing hue.

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Nail Product

KISS

Gel Fantasy Allure

Twenty-eight ready-to-wear glue-on nail looks that comes with pink gel nail glue, a cuticle stick, and mini nail file—a one-and-done purchase that promises a non-damaging 3-D gemstone, holographic, glitter, and intergalactic-inspired effects in a flash.

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Nail Product

MANUCURIST PARIS

Manucurist Green Flash Super Starter Kit

Founder Gaëlle Labrat Personnaz set out to create a LED nail polish formulated with bio-sourced ingredients and free from endocrine disruptors and allergenic molecules. This gel polish is not only safe for both hands and the environment, but it also lasts for 10 days and can be removed in one minute, without acetone.

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Nail Product

Pleasing Company LP

Live Laugh Lilac Polish

The polish in this eye-catching packaging is a light opaque lavender in a glossy finish and can be applied over and under other polish colors for a unique effect that can quickly be adapted as a signature look. Plus, the formula is biodegradable and made with plant-based solvents.

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Nail Product

Sally Hansen

Miracle Gel Unicorn Topcoat

Now it’s easy to mix and match to create the pearlescent, textured finishes seen all over social media. Simply polish nails in any of-the-moment hue. Then add a coat of this translucent, chip-resistant topcoat. The result? An easy gel manicure that’s long lasting without UV exposure.

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