Product Finalists

People's Choice

Launch of the Year

Launch of the Year

e.l.f.

Power Grip Primer

This gel-powered primer is the perfect way to prep any skin type to create a glowing and long lasting makeup look. With active ingredients such as hyaluronic acid, this primer will leave skin feeling hydrated all day. Not only will it improve the look of your makeup, but will lock it in place all day.

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Launch of the Year

Hero Cosmetics

Mighty Surface Patch

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Launch of the Year

Maybelline

Lash Sensational Mascara

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Launch of the Year

NARS

Light Reflecting Foundation

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Launch of the Year

Olaplex

No. 9 Bond Protector Nourish Serum

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Launch of the Year

Prada

Paradoxe

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Launch of the Year

The Ordinary

Multi-Peptide Lash & Brows Serum

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Launch of the Year

TreSemme

Climate Protection Hair Fixing Aerosol

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Influencer of the Year

Influencer of the Year

Rose Siard

The TikTok beauty influencer has gained a following of over 1.4 million users for her unique tutorials that showcase her outlook and expertise on makeup. Gaining in popularity, Rose launched her cosmetics brand, Rose and Ben Beauty, in 2021, which consists of high quality, sustainable makeup brushes. Throughout her cosmetics journey, Rose’s content has looked to educate and inspire viewers.

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Influencer of the Year

Bianca Linares

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Influencer of the Year

Karen Gonzalez

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Influencer of the Year

Lena Bagrowska

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Influencer of the Year

Meredith Duxbury

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Influencer of the Year

Sophie Shab

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Influencer of the Year

Stephanie Valentine

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Influencer of the Year

Victoria Lyn

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Customer Obsession Award Presented by Amazon Beauty

Customer Obsession Award Presented by Amazon Beauty

Laneige

With nourishingly rich water-based products, this Korean brand is loved by beauty users for its deliverance of deep moisturization to the skin. Products are formulated to lock in hydration, creating a dewy and revitalized look that improves the overall health of skin over time.

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