Product Finalists

Skincare

Acne

Acne

CeraVe

Acne Control Cleanser

Developed by dermatologists to be effective for all ages, this daily-use cleanser contains purifying hectorite clay to absorb oil and controls shine. The non-stripping gel-to-foam formula strengthens skin’s protective barrier with soothing ceramides.

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Acne

Alpyn Beauty

Pore Perfecting Liquid with 2% BHA & Borage

Ideal for all skin types, this leave-on exfoliator deep cleans congested pores without harsh drying. The refreshing formula also hydrates skin with plant-based borage extract and brightens with vitamin C. Tremella mushroom maintains the natural skin barrier, leaving skin primed for makeup.

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Acne

Beekman 1802

Blotting Booster PHA & Calamine Blemish Serum

Formulated for sensitive skin, this clean beauty brand’s DNA is rooted in the use of cruelty-free goat-milk products. To target breakouts and extra sebum production, the quick-absorbing blemish serum contains PHA (a plant-based blemish extractor), and calamine (a natural astringent) to draws out impurities and absorb excess oil.

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Acne

Bubble

Super Clear Acne Treating Serum

Formulated for hard-to-treat acne at an affordable price, this serum heals and prevents breakouts as it keeps skin supple. The ingredient list contains plant-based powerhouses including anti-inflammatory willow bark extract and squalene for hydration. Reviewers praise its ability to instantly improve the look of skin, saying it “visibly blurs the pores on my face.”

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Acne

Hero Cosmetics

Pimple Correct Pimple Clearing Pen

This touch-free applicator dispenses a gentle, aloe-infused serum fortified with 2% salicylic acid to shorten the length of each breakout. The company advises applying the product early in the breakout cycle, so powerhouse actives lactic acid (to decongest clogged pores) and niacinamide (to reduce swelling and redness in 1-3 days) can get to work quickly.

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Acne

La Roche-Posay

Effaclar Salicylic Acid Acne Treatment Serum

Formulated with a potent cocktail of 1.5% salicylic acid, glycolic acid, lipo-hydroxy acid, this lightweight exfoliating serum helps keep acne at bay while reducing the appearance of pores, fine lines, and post-breakout marks. It also contains soothing niacinamide, an anti-inflammatory that helps reduce redness and irritation.

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Acne

NEUTROGENA®

Stubborn Acne Ultra-Thin Blemish Patches

Designed to reduce the size of blemishes after a single use and flatten the area in a single day, these biodegradable, breathable patches are super thin and adhere to skin easily. They come in two sizes for customized treatment and—satisfyingly—turn white as they work.

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Acne

TULA Skincare

Acne All-Star Non-Irritating Sulfur Cleanser & Mask

This creamy, multitasking formula can be used as a daily cleanser, purifying mask, or spot treatment, making it ideal for minimalists or travel junkies. Formulated with acne-fighting sulfur, exfoliating willow bark, and soothing green tea, it decongests pores and prevents breakouts without irritating skin.

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Anti-aging

Anti-aging

SkinCeuticals

A.G.E. Interrupter Advanced

This anti-aging breakthrough helps reverse wrinkling and sagging by impeding glycation, a natural process that occurs as sugar molecules bind themselves to collagen, weakening the skin’s underlying support structure. As one customer says, “At 62 I appreciate the corrective qualities of this product. It does what is says and a little goes a long way.”

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Anti-aging

Biologique Recherche

Collagène Originel

The hero ingredient of the brand, type-O Collagen, has been shown to visibly enhance skin firmness, reduce the length of established wrinkles, and slow sagging. By harnessing the power of a 600-million-year-old marine planktonic organism, the shelf-stable formula also incorporates botanical silene extract and soybean glycopeptides for enhanced firmness.

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Anti-aging

Clinique

Smart Clinical Repair™ Wrinkle Correcting Serum

This anti-aging serum contains a highly effective retinoid to accelerate the skin’s natural cell renewal process, ultimately reducing the look of wrinkles with twice-daily use. Meanwhile, peptides add firmness to slackening skin. One main point of difference is the serum is designed to target the look of wrinkles from all angles and visibly resurface and re-plump the look of skin.

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Anti-aging

First Aid Beauty

Bounce-Boosting Serum with Collagen

Formulated with collagen and peptides to enhance skin's plumpness and resilience while softening expression lines, this featherweight, non-comedogenic serum is for good for both morning and evening skin care routines.

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Anti-aging

Grown Alchemist

Skin Renewal Serum

Created to address post-pandemic skin care concerns such as skin barrier health and sun and pollution protection, this overnight gel-based product boasts antioxidants niacinamide, ashwagandha, and echinacea to neutralize oxidative stress and increase the skin’s ability to self-defend. Customers praise the serum’s quick absorption rate and fast-resulting firmness and brightness.

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Anti-aging

MERIT

Great Skin™ Instant Glow Serum

Double duty for mature, acne-prone skin, this bi-phase formula functions as both a primer and hydrator. The pH-balanced, Leaping-Bunny Certified serum enhances skin’s healthy glow with four types of hyaluronic acid, cacao seed for plumping, and niacinamide for brightening. Fast fact: the product sold out at Sephora within one month of launch.

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Anti-aging

Murad

Retinal ReSculpt Overnight Treatment

Created to address advanced signs of aging such as deep lines and crepey skin, this non-irritating formula, which features super-effective encapsulated retinal, a next-gen delivery system that provides enhanced stability and firming and re-sculpting benefits.

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Anti-aging

RoC Skincare

DERM CORREXION® Fill + Treat Serum

Designed to replace or supplement in-office treatments (think Botox and injectables), the targeted applicator delivers a skin-smoothing instant fix. The serum is powered by pure retinol and plumping triple hyaluronic acid. Together, they fill in lines and wrinkles immediately as they improve them over time.

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Cleanser And Scrub

Cleanser And Scrub

Beekman 1802

Milk Scrub Oat + Goat Milk Exfoliating Facial Cleanser

The first-ever exfoliating cleanser that combines the power of oat and goat milk. Here is a recipe containing non-irritating yellow jojoba beads as a physical exfoliant, bacillus ferment enzyme as a chemical option, plus a proprietary prebiotic that calms sensitive skin with yogurt’s naturally cooling properties.

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Cleanser And Scrub

AVEENO®

Calm + Restore Nourishing PHA Exfoliator

Calm + Restore Nourishing PHA Exfoliator sets itself apart from other facial cleansers with a focus on creating a cleanser and exfoliator just for sensitive skin. The product was built around gluconolactone, a poly-hydroxy acid that dissolves dead cells, improves the appearance of fine lines and discoloration, and removes excess oil.

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Cleanser And Scrub

CeraVe

Makeup Removing Cleanser Balm

There’s no rule that insists that makeup removal and facial cleansing must be two separate steps. As the product melts into skin, all makeup—long-wear, waterproof—is removed, as is excess sebum and impurities. At the same time, three essential ceramides and jojoba oil cover all moisturizing bases.

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Cleanser And Scrub

Cetaphil

Hydrating Foaming Cream Cleanser

Designed for those with sensitive skin , this dermatologist-favorite option boasts high-quality nourishing ingredients like prebiotic aloe to strengthen the skin’s moisture barrier, vitamin B3, and ultra-hydrating glycerin.

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Cleanser And Scrub

Dermalogica

Daily Milkfoliant

One loyal enthusiast calls it “skin care wish fulfillment.” Once exposed to water, this vegan powder transforms into a milky lather. Made with coconut milk, papain extract, and grape extract polish, this exfoliating cleanser resurfaces without irritation.

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Cleanser And Scrub

Keys Soulcare

Nourishing Cleansing Balm

This cleansing balm from no-makeup maven Alicia Keyes performs a hat-trick of skin care benefits. First, it melts away makeup and impurities with bamboo charcoal, a purifying agent derived from—no surprise—bamboo. Second, it coaxes skin to retain moisture with manuka honey and camellia seed oils. And third, the scent—clean yet subtle—promotes stress reduction.

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Cleanser And Scrub

Olay

Regenerist Hyaluronic + Peptide 24 Revitalizing Cleanser

Olay (and the internet) claim that hydration is the top skin priority among consumers. Enter this ingredient-forward gel formula touting non-stripping moisturization created by combining hyaluronic acid, vitamin B3, and peptides into a secret sauce that gives both short and long-term results in the form of 24-hour moisturization.

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Cleanser And Scrub

The Ordinary

Glucoside Foaming Cleanser

This water-based gel creates supple skin when used alone. For beauty aficionados for whom “double cleansing” is less of a trend and more of a way of life, the company suggests using their Squalene Cleanser first.

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Eye Treatment

Eye Treatment

Farmacy

Wake Up Honey Eye Cream

Brighten dark circles with a blend of 3% vitamin C and Farmacy’s proprietary ultra-hydrating honey blend. Upcycled cranberry peptide and upcycled tangerine peel help visibly smooth fine lines and reduce puffiness, boosting radiance and providing an ideal canvas for makeup application.

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Eye Treatment

ILIA Beauty

Bright Start Activated Eye Cream

Score retinol-like benefits with potent plant-based ingredients. Sea fennel helps with brightening and smoothing while upcycled avocado extract improves puffiness and dark circles. For instant illumination, light-reflecting pearl adds radiance.

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Eye Treatment

NEUTROGENA®

Hydro Boost+ Caffeine Eye Gel Cream

This gel cream is fortified with caffeine to increase circulation in the orbital area, reducing puffiness and dark circles as it melts into skin. Peptides and hyaluronic acid increase moisture, lessening the look of fine lines.

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Eye Treatment

Olaplex

Lashbond™ Building Serum

With this new offering the brand that lays claim to six percent of the hair care business in the U.S. is targeting the top five fringe concerns—length, volume, loss, brittleness, and lack of lift—using their famous Bond Building Technology to support growth and retention.

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Eye Treatment

Olay

Hyaluronic + Peptide 24 Hydrating Eye Gel

This gel provides 24 hours of hydration to plump and smooth the delicate orbital area. Over the course of two weeks, 92% of women reported long-lasting hydration, 95% said the product left skin feeling smooth, and 77% reported a dewy glow, according to the company.

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Eye Treatment

OSEA

Ocean Eyes Age-Defying Eye Serum

This lightweight serum is designed to target all signs of aging around the eyes with a cooling roller ball applicator, hydrating gel consistency that melts into the skin, and powerful plant-based ingredients like seaweed and bark extracts.

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Eye Treatment

RéVive Skincare

Masque Des Yeux Instant De-Puffing Gel Eye Mask

This fast-penetrating, cooling hydrogel eye mask’s popularity is due to its ability to alleviate the appearance of wrinkles and puffiness. Brown natural yeast energizes and soothes in just 15 minutes.

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Eye Treatment

SkinBetter Science

EyeMax AlphaRet® Overnight Cream

Retinol isn’t an ingredient often associated with eye care products as it can cause irritation to the area’s delicate skin. Until now. This rich overnight treatment harnesses the power of a retinoid and AHA hybrid the company coined (and trademarked) AlphaRet, which aims to reduce the appearance of lines as it provides moisture.

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Face Masks

Face Masks

Drunk Elephant

Bouncy Brightfacial ™

This radiance-boosting leave-on mask delivers a supercharged shot of 10% azelaic acid to clarify uneven tone and pumpkin seed oil to replenish moisture, boost radiance and leave skin looking and feeling cushiony.

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Face Masks

Beekman 1802

Midnight Milk Better Aging Sleep Mask

Proven to improve elasticity, this “face mask in a tube” aims to deliver pillow-soft, firmer skin by morning. The formula contains bakuchiol, a gentle retinol alternative sourced from the babchi plant. Appropriate for pregnancy and easily irritated skin, it delivers brightening, hyperpigmentation, and wrinkle-busting benefits.

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Face Masks

EltaMD

Skin Recovery Night Mask

During sleep, skin enters recovery mode. Take advantage of this window of rejuvenation with this antioxidant-packed mask that strengthens the skin barrier (key for battling aggressors such as sun exposure, fatigue, and pollution). “Not only did it make my face feel smoother, but it was also easy to incorporate into my nightly routine,” confessed one user.

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Face Masks

Farmacy

10% Niacinamide Night Mask

A potent leave-on night mask with 10% niacinamide that is clinically tested to visibly improve skin texture + tone, refine pores, and help strengthen skin’s moisture barrier. It transforms skin overnight with panthenol and blueberry seed oil for an even-looking complexion.

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Face Masks

Joanna Czech Skincare

The Face Mask

This soothing mask contains weathered volcanic ash to reduce rosacea and skin irritations, coconut oil, and glycerin to add hydration, red marine algae to support skin’s immune response, and bentonite clay to draw out impurities.

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Face Masks

Peter Thomas Roth

FIRMx® Collagen Hydra-Gel Face & Eye Patches

Packed with seven forms of collagen for smoothing wrinkles and fine lines, these versatile patches can be applied around the eyes, mouth, or forehead. For the best results, apply for 15 minutes and tap the area lightly to encourage the potent ingredients to fully absorb, leaving skin plumper to the touch.

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Face Masks

RéVive Skincare

Masque de Brilliance Resurfacing Multi-Acid Mask

This peel mask is formulated to deliver visible results at home by harnessing glycolic acid, lactic acid, and salicylic acid to improve skin’s texture and radiance without irritation. It even includes advanced technology to balance resurfacing acids with soothing and moisturizing ingredients.

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Face Masks

Tatcha

The Clarifying Clay Mask Exfoliating Pore Treatment

Tatcha’s non-abrasive clay mask becomes warms as it’s applied. With a creamy consistency that’s easy to spread and a color that morphs from green to soft red as it’s massaged into the skin, this highly sensorial treatment leaves skin feeling clean and refreshed.

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Lip Treatment

Lip Treatment

Supergoop!

Lipscreen Sheer SPF 30

Multi-tasker: This clear balm contains an emollient blend with colza flower extract to nourish lips while simultaneously providing a smooth, glossy finish. The balm is also formulated with acai fruit oil to help reduce the visible effects of free radicals year-round.

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Lip Treatment

Burt's Bees®

SPF 30 Sun Care Tinted Lip Balm

Available in “Wild Peony” and “Sienna Rose,” this balm offers a nano-free zinc oxide-infused balm that deposits subtle, tinted color onto lips as it offers the ultimate in broad-spectrum protection. Shea butter and responsibly sourced beeswax keeps the formula water-resistant with an elegant matte finish.

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Lip Treatment

e.l.f. SKIN

Holy Hydration! Lip Mask

Intense moisture leads to a softer, smoother pout. This berry-scented lip mask is applied with the included applicator (or fingers) to treat daytime dryness or as a more intense overnight treatment thanks to soothing ingredients squalene and castor seed oil.

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Lip Treatment

Evolvetogether

Hydrating Lip Balm

A favorite for dry lips due to its non-sticky texture and gender-neutral scent, this plant-based balm comes in a luxurious biodegradable paper container to minimize waste and can be used to soothe and hydrate cuticles and flyaways, as well as lips.

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Lip Treatment

Malin + Goetz

SPF 30 Lip Balm

Here is a multi-benefit lip balm formulated with SPF 30 to shield and hydrate even the most sensitive areas. Lightweight and chock full of moisturizing ingredients, this 100% mineral and reef-safe formula offers broad spectrum protection employing ursolic acid.

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Lip Treatment

NEUTROGENA®

Hydro Boost Hydrating Lip Sleeping Mask

An overnight hydration mask containing purified hyaluronic acid promises a plumper pout. This clear balm for dry lips can be applied generously before bed (or re-applied throughout the day) for intense hydration, leaving smoother and more supple lips without fragrances, dyes, or parabens.

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Lip Treatment

rhode

Peptide Lip Treatment

Focusing on peptides in lip care allowed Rhode to create a hydrating, non-tinted glaze that both plumps and reduces the appearance of fine lines. The product glides on easily and allows moisturizing ingredients such as cupuaçu to reverse environmental damage, smooth, and hydrate. Reviewers flag the “amazing scent” and rate the nourishing lip layer “a 10 out of 10.”

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Lip Treatment

U Beauty

The PLASMA Lip Compound

A restorative topical treatment that visibly reshapes, plumps, and contours—including a visible reduction in fine lines—in four weeks. Consumers flag the cooling metal applicator and high-tech formula that uses select extracts, peptides, and ceramides to optimize intra-skin conditions to boost collagen and hyaluronic acid synthesis.

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Moisturizer (face)

Moisturizer (face)

Olay

Regenerist Niacinamide + Peptide 24 Facial Moisturizer

Crafted by Olay’s scientists to harness the power of niacinamide to improve skin’s moisture barrier, it acts as a moisture-magnet to retain water to keep skin hydrated—never greasy. The light fragrance is designed to not overtake the scents of other beauty products.

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Moisturizer (face)

AVEENO®

Calm + Restore Redness Relief Moisturizing Cream

Formulated with nourishing oat and calming feverfew, this fragrance-free facial moisturizer helps reduce the look of redness as well as calm irritated, dry, sensitive skin with soothing ceramides.

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Moisturizer (face)

Blue Lagoon Iceland Skincare

BL+ The Cream

BL+ The Cream harnesses the power of microalgae and silica to reveal firmer, dewy skin, restore natural radiance and diminish visible signs of aging. This cream is suitable for use on all skin types in the morning and night to leave the skin barrier in its best condition: hydrated, nourished, and supple.

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Moisturizer (face)

Drunk Elephant

Wonderwild™ Miracle Butter

An intensely nourishing, concentrated salve that rescues dry, chapped, or irritated skin anywhere on the body including windburned cheeks, dry elbows, and chapped lips with plant butters including marula and capuaçu. The formula is highly concentrated but extremely gentle and is safe for use on eyes and lips.

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Moisturizer (face)

Fresh

Black Tea Advanced Age Renewal Cream

Fresh has introduced this naturally-derived ingredient blend with retinol-like strength. Tea leaf extract is scientifically proven to increase elasticity and visibly reduce wrinkles, while helping to improve firmness and is gentle enough to be used twice daily without the discomfort typical of other retinol products.

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Moisturizer (face)

La Roche-Posay

Toleriane Double Repair Matte Moisturizer

Created for oily skin to hydrate without causing shine, this lightweight gel moisturizer quickly absorbs to improve texture, reduce fine lines, and the appearance of pore size. The formula is oil-free.

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Moisturizer (face)

Relevant: Your Skin Seen

One & Done Everyday Cream With SPF 40

One & Done Everyday Cream with SPF 40 is a 4-in-1 lightweight moisturizer that replaces daily sunscreen, moisturizer, serum, and primer. It combines zinc and titanium dioxide to provide broad spectrum mineral sun protection against UVA/UVB rays and suits all skin tones without leaving a white cast.

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Moisturizer (face)

The Ordinary

Natural Moisturizing Factors + PhytoCeramides

A rich, barrier-replenishing moisturizer with a triple-action approach to targeting dryness, this cream creates plumpness by amping up skin’s moisture level with a mix of plant-derived molecules that boosts skin hydration by 68%.

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Skincare Tools

Skincare Tools

NuFACE

TRINITY+ Smart Advanced Facial Toning Device

This FDA-cleared at-home microcurrent device is designed to give the face a tighter, lifted, and more toned look over time. Interchangeable attachments treat multiple layers of the skin and facial muscles, resulting in blurred fine lines and wrinkles and a more contoured appearance over time.

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Skincare Tools

BeautyBio

GLOfacial Hydro-infusion Pore Cleansing Tool

This 3-in-1 tool delivers professional grade facial results from home: it extracts blackheads and other buildup from pores, hydrates with hyaluronic acid, and treats imperfections with a clarifying LED blue light resulting in a plump, radiant complexion.

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Skincare Tools

Braun

Silk·expert Pro 5 IPL PL5347

By targeting the melanin in each hair follicle, this intense IPL device breaks the cycle of regrowth for visible hair reduction in four weeks, with results lasting up to six months. Suitable for use on any skin tone, it has three modes to ensure skin comfort.

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Skincare Tools

FaceGym

HYDRATING ACTIVE ROLLER

Used once or twice a week, this roller head combines crystallized hyaluronic acid, peptides, and centella asiatica to form 3,000 dissolving microneedles that deliver improved texture and plumper looking skin.

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Skincare Tools

HigherDOSE

Red Light Face Mask

Get the same feel-good benefits of lying by the pool without the damaging rays with this gentle, non-invasive treatment that mimics low-level .wavelengths found in natural sunlight. Red and near-infrared wavelengths are credited to aid in collagen production, reduction in fine lines and wrinkles, and cell regeneration.

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Skincare Tools

Japonesque

Dermaplaner and Cooling Eye Roller 2in1

A sustainably designed facial tool featuring a single stainless-steel, Japanese blade for exfoliation and facial hair removal and a stainless-steel roller to reduce redness and puffiness and improve absorption of serums and moisturizers.

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Skincare Tools

Philips Beauty

Facial Shaver 5000 Series

Gently removes even the finest facial hair for enhanced skin clarity, super-smooth skin care product absorption, and makeup application. Self-sharpening blades prevent irritation and a flawless result after every use. It’s also fitted with a built-in mirror and full-circle LED light.

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Skincare Tools

Therabody

TheraFace PRO

The TheraFace Pro is an FDA-approved, all-in-one device for facial health. It brings Therabody’s percussive therapy to the face to reduce tension and relax muscles, while interchangeable attachments let users experience both light therapy and cryothermal therapy.

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Sun Product

Sun Product

NEUTROGENA®

Invisible Daily Defense Sunscreen Lotion SPF 60+

Invisible on all skin tones, the weightless formula protects against sun, wind, freezing temperatures, and pollution with an antioxidant-packed broad-spectrum UVA/UVB formula. It also hydrates, adding a healthy glow.

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Sun Product

BeautyStat Cosmetics

Universal C Skin Refiner Vitamin C Serum with SPF50 Mineral Sunscreen

According to BeautyStat, sunscreen alone blocks only 55% of free radicals. With the addition of 20% vitamin C to this sheer zinc oxide-based formula, sunscreen protection is vastly improved, reducing the signs of aging over time. Fans—including over 10 million viewers on TikTok—agree.

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Sun Product

EltaMD

UV Stick Broad-Spectrum SPF 50+

This sunscreen stick is mess-free, easy to apply, and won’t leave behind a sticky residue. It’s also water-resistant and mineral based. Fans report that it absorbs quickly, blends easily, and won’t leave a white cast on skin, while offering protection from UVA, UVB and HEV rays.

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Sun Product

La Roche-Posay

Anthelios 70 UV Correct

Formulated as a daily-use product, this anti-aging sunscreen for the face is clinically tested to blend in easily with all skin tones. It helps to correct and protect from visible signs of aging with UVA/UVB filters, antioxidants, and niacinamide for a more vibrant complexion today and into the future.

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Sun Product

Shiseido Americas

Urban Environment Vita-Clear Sunscreen SPF 42

Designed with vitamin C to brighten the complexion with a proprietary ingredient called Sun Dual Care, this fan favorite protects skin from damaging rays, is weightless on the skin and gives a shine-free look for eight hours straight.

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Sun Product

Sun Bum

Original SPF 50 Sunscreen Oil

Applying oil in the summer has long been considered a no-no due to its reputation as a non-protective, breakout-inducing, sticky choice. Not anymore, thanks to this light, non-occlusive hydrating formula that is crafted with organic coconut oil to moisturize skin and protect against harmful UV rays.

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Sun Product

Supergoop!

Unseen Sunscreen Body SPF 40

Comfortable and effective sun protection for the body celebrated for its weightless, scentless, and easily absorbable formula. Customers flag the “effortlessly glide-able formula” that protects, delivers moisture, and strengthens the skin barrier.

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Sun Product

TULA Skincare

ultimate sun serum PentaPeptide sunscreen broad spectrum SPF 50

To be applied daily, this skin care meets-sun-protection defends against UV rays. Probiotic extracts and pentapeptides work to prevent the appearance of early signs of aging while simultaneously lightening dark spots, minimizing the look of excess oil, and improving smoothness.

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