Alison Romash

Deputy CMO & Head of Sales

BH Cosmetics

Why is CEW membership important to you?

It always keeps me up to date with all the exciting happenings in our fast-paced industry, and it gives me great access to amazing events (can’t wait for them to come back)!

Do you have any tips for getting the most out of CEW membership?

Make sure to get the daily Beauty News emails. These are so helpful for always being in the know, and they also provide constant inspiration.

What do you love most about working in the beauty Industry?

I love the crazy mix of creative innovation and business acumen all wrapped up in a ton of PASSION! It takes so much to bring our brands and products to life, and I’m obsessed with the collective magic of it coming together time and time again. Beauty is always fresh, always evolving, always so fascinating; there is truly never a dull moment!

What advice would you give someone who is inspired by your career and one day wants to be in a similar position?

There are no shortcuts to hard work! Don’t be afraid to relentlessly pursue your dreams – the only limit to success will be the barriers you set for yourself. Speak up, be a self-starter, consistently bring new ideas to the table, and always go the extra mile to expand your skillset and support the team. Always ask for what you want. One of my favorite mottos is “the worst they can say is no”!

What do you feel is the most important quality for someone to possess in order you have a successful career?

You have to be the master of your own destiny and in charge of your own career path. There will be many along the way to support and guide you, but ultimately you are the captain.