Amy Liu

CEO and Founder Tower 28

For over 15 years, Amy Liu worked as a beauty executive at some of the fastest growing prestige companies, including Smashbox, Kate Somerville and Josie Maran Cosmetics. But as a longtime eczema sufferer, she couldn’t even enjoy the best part of working in the beauty industry: trying out all the products! Even the clean alternatives were super expensive or too clinical, like they were coming straight from the doctor’s office. Amy saw this white space as an opportunity, and set out to create Tower 28, a beauty company inclusive of all skin tones, skin types, budgets, and beauty philosophies. Tower 28 is the first beauty brand that’s 100 percent clean, vegan, and free of every known skin irritant. Everything is rigorously dermatologist and allergy tested (formulas adhere strictly to the National Eczema Association’s guidelines).