Annie Hu

General Manager of Zotos Professional and PRAVANA Henkel

Annie Hu is the General Manager of Zotos Professional and PRAVANA, where she leads brand strategy, marketing, sales and operational execution across North America. She began her career in professional hair at Bumble and bumble and has spent 20 years growing with brands like Joico, which she joined as a marketing coordinator and later helped lead through multiple marketing leadership roles. Annie joined Henkel in 2017 through the acquisition of Joico and was appointed General Manager in 2025.