Avrielle Cortes

Director of Global Influence and Brand Advocacy Sol de Janeiro

Avrielle Cortes is Director of Global Influence and Brand Advocacy at Sol de Janeiro, where she shapes the strategic vision driving the brand’s global creator and cultural influence. Over a decade-long career at the intersection of earned media, creator strategy, celebrity partnerships, and experiential marketing, she has built and led high-impact programs for a portfolio of premier brands, including The RealReal, TUMI, Kohl’s, Sephora at Kohl’s, MCM, Vera Bradley, Not Your Mother’s, and more.

A hallmark of her career is translating brand ambition into measurable cultural impact. From architecting Ulta Beauty’s first-ever Collective program, a milestone that redefined the brand’s approach to creator partnerships, to designing and executing an innovative age-based discount campaign for Laura Geller Beauty that broke new ground in personalized brand engagement.

Known for her sharp strategic instincts and ability to move fluidly between big-picture vision and flawless execution, Avrielle continues to push the boundaries of what influencer marketing and brand advocacy can achieve.

Outside of work, she can usually be found near the ocean, spending time with her Golden Cavapoo, Kygo.