Chris Payne is the CEO of jane iredale – The Skincare Makeup®, the pioneering clean beauty brand best known for makeup that improves the health of the skin.

Having served more than 20 years in beauty executive roles, Payne has a proven track record driving brand growth and engagement with an eagerness to improve the status quo. Since joining jane iredale in 2019, he has worked to uphold the brand’s iconic role within professional beauty while fostering brand loyalty in a new generation of clean beauty enthusiasts, driving more than a 130 percent increase in retail account openings within one year.

Prior to jane iredale, Chris served as CMO for PCA Skin where under his leadership, the brand more than doubled its revenue within two years and was successfully acquired by Colgate-Palmolive. Chris was also Senior Vice President at Arcade Beauty and Vice President at Clarisonic. He helped build the Clarisonic brand into a household name and was instrumental in its sale to L’Oreal in 2011.  He has held various roles with L’Oreal and began his career in the buying office of Dayton’s, Hudson’s and Marshall Fields. He credits this start in retail for his ability to deeply understand consumer behavior and improve the operational experience between retailers and brands.

Chris holds a Bachelor’s Degree in Anthropology from the University of Michigan, and splits his time between the company’s headquarters in Great Barrington, MA and New York City.  Chris enjoys traveling to new countries and experiencing new cultures, is an avid fisherman, golf enthusiast and a die-hard fan of the Michigan Wolverines.