David Greenberg has spent more than 30 years at L’Oréal in leadership roles across markets, divisions, brands and functions. David began his career in marketing in 1993 at L’Oréal Paris, ultimately holding the position of Vice President of Marketing. From 1999 to 2003, David spearheaded the dramatic expansion of the L’Oréal Paris and Garnier brands in Mexico as head of the L’Oréal Mexico Consumer Products Division. David was named Worldwide General Manager of Matrix in 2003 and, in the span of two years, led the brand’s global rollout to strategic new markets such as Brazil, Russia, India and China.

Widely respected for both his business acumen and his commitment to supporting and developing the people within the organization, in 2005 David was appointed Senior Vice President for Human Resources for L’Oréal USA and drove a transformation of the function. From 2008 to 2017, David served as US President of Maybelline and Garnier and led the integration of the Essie brand when it was acquired in 2010. From 2017 to 2022, David led the Professional Products Division in US and Canada and drove a major acceleration and business model transformation of the Division.

In February 2022, David was appointed CEO of L’Oréal USA, President of the North America Zone, and a member of the Group’s Executive Committee, the first American to serve in these roles.

David serves on the Board of the Personal Care Products Council (PCPC) and on the Industry Advisory Board of the Fashion Institute of Technology (FIT) School of Graduate Studies in Cosmetics & Fragrance Marketing & Management.

David holds an MBA from New York University’s Stern School of Business and a BA from Lehigh University.