Elizabeth Scherle is the Co-Founder and President of Influenster, the digital destination where millions of consumers research and review products, and where brands can target and connect with highly-engaged, empowered shoppers. With a community of more than 5 million members, these digital influencers have written 35 million reviews on 2.5 million+ products (second only to Amazon), offering their honest opinions and helping spread the word across their social media networks.
A pioneer in her understanding of the power of consumer influence even seven years ago when the company was founded, Scherles aw the potential to connect people eager share their feedback with companies interested to hear directly from their publics. As trust in traditional advertising continues to decline, and as mega-influencers and social superstars are largely compensated for their endorsements, the ability for both consumers and brands to tap into authentic, unbiased opinions is more important than ever. By building a connected community and offering them a platform for creating and socializing hyper-relevant content, today Influenster is poised to revolutionize the ways in which consumers discover and ultimately shop for products.
In the past year, the company has launched a number of exciting new offerings to even further enable brands to connect with the right people, at the right time, with the right message; and for consumers to have their voices heard. To name a few, ReviewSource helps brands improve sales conversion by syndicating reviews written on Influenster to brand- and retail-dot-coms; Review Ads improve click-thru and interaction rates by populating responsive digital and social ad units with UGC; and Influenster CashBack offers cash back rewards for purchasing products discovered via Influenster.
Originally from Henderson, IA, Elizabeth received her B.A. in Marketing from the W.P. Carey School of Business at Arizona State University.