Elle Verhelst is a passionate data storyteller, democratizing insights and empowering data-led decision making throughout her 10+ year career in the industry. As part of Meredith Data Studio, she spearheads our insights and analytics team as Director of Digital Advertiser Insights, which seeks to understand and identify Meredith consumer behavior on behalf of our key business partners. These data-driven insights and consulting services have shaped product development and marketing strategies for leading clients across the Beauty, Retail, CPG, Pharma, Tech, and Travel categories. When she’s not mulling over consumer behavior, you can find her paddling around lakes and conquering the trails with her dog, Bear.
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