Erica Culpepper has built her career on four key pillars of success: driving strong performance, having a sense of purpose, a deep-rooted passion for the work, and a spirited personality. She is currently, General Manager, L’Oréal Multi-Cultural Beauty, and oversees the US and Global business unit for a dynamic portfolio of brands, including Carol’s Daughter and Dark & Lovely, which celebrates, inspires and empowers women of color.
While in college, Erica read a profile on a senior female executive in beauty, and it inspired a career that has now spanned over 20 years, and taken her to the helm of some of the most powerful and iconic beauty brands in the world. She is a proud 15-year veteran of L’Oréal Consumer Products Division, and has spent her tenure in increasing leadership positions, managing businesses across L’Oréal Paris, Maybelline New York, Garnier, and now Multi-Cultural Beauty. Prior to L’Oréal, she spent 7 years with Johnson & Johnson Consumer Products Division, leading the company’s entry into anti-aging with RoC Skincare, and managing the adult skincare initiatives on Johnson’s Baby.
Throughout her career, Erica has driven strategic initiatives across multiple functions including marketing, sales, acquisitions, business development, and organizational readiness/change management. And across multiple categories, including Cosmetics, Skincare, Haircare, and Haircolor.
In addition to a proven track record of successful product launches and brand campaigns, she also led the acquisition and integration of Carol’s Daughter, bringing the natural hair pioneer into the L’Oréal family, and helping to expand L’Oréal’s leadership within the multi-cultural market. One of Erica’s proudest accomplishments is being at the helm of a powerful portfolio that helps to shape, define, and foster a more inclusive beauty movement that honors the creativity and individuality of black beauty, across all of the glorious skin tones, hair textures, body types, and lifestyles.
Erica is often celebrated as an inspirational leader with a relentless fighting spirit for her business, her team, and her consumer. She is an avid champion of women’s empowerment thru building self-confidence and developing products that allow every woman to embrace and celebrate her own unique beauty. As such, she serves as a leader and mentor to young professionals within and outside of L’Oréal, providing career advice, coaching, mentoring and overall encouragement.
When she is not working, Erica’s most cherished role is being MOM to her 3 children.