Kayla Villena


Euromonitor International

Kayla is a Consultant who focuses on beauty and personal care at Euromonitor International, which she joined in 2011.

Kayla analyzes the leading beauty categories in the US and publishes global strategic content on opportunities, challenges, and future outlook of the beauty industry, while exploring implications for beauty-adjacent industries.

She advises clients across beauty and personal care, consumer health, and luxury on industry disruptors and innovators, evolving narrative of wellness and skin health, and changing consumer behavior globally and in North America. She often synthesizes beauty insights with Euromonitor’s retailing, packaging, survey, pricing and product claims systems.

She is on the editorial board for Euromonitor’s Product Claims and Positioning system and a regular contributor to Natural Products Insider, Beauty Packaging, and Cosmoprof North America. Before joining the Beauty and Fashion team, Kayla was a member of the Consulting team for six years.