Kendra Bracken-Ferguson

Founder & CEO


Kendra Bracken-Ferguson is an internationally acclaimed thought leader. In demand for her strategic vision and attention to brands that want to grow to scale quickly and sustainably, she is a sought after speaker and c-suite/board advising powerhouse.

Kendra’s ecosystem of leadership is rooted in her global conglomerate BrainTrust where she is the Founder, CEO and General Partner.

BrainTrust is an award-winning, global force created by Kendra in 2015. It was the first of her suite of BrainTrust enterprises leading to her founding BrainTrust Founders Studio in 2021, now the largest platform dedicated to Black founders of beauty and wellness companies that has not only changed the face of beauty but also empowered Black business owners to enter the room and sit at the tables of capital and wealth

She also is a General Partner in the adjacent BrainTrust Fund I, dedicated to investing in breakthrough Black-founded beauty and wellness brands. A transformative brand builder, Kendra is the secret ingredient in guiding and monetizing more than 200 influencer-driven brands that have collectively generated more than $100MM in revenue. Kendra has created and launched seven brands in partnership with celebrities and influencers. Among her firsts, Kendra has the distinction of being one of only 200 Black women ever to have raised more than $1MM in investment for her first company.

Not only has she innovated and partnered into the worlds of celebrity and influence, she has also been early to the power of technology to open new gates of opportunity as the youngest Vice President at Fleisham-Hillard New York, the first Director of Digital Media at Ralph Lauren and the first Chief Digital Officer at CAA-GBG (Creative Artists Agency – Global Brand Groups) when her company was acquired. She also developed Influencer Data Mapping™, a proprietary advertising marketing solution to drive ROI (return on influence).

As much as she does, she also gives. A noted philanthropist, mentor and advisor, Kendra has received numerous awards, and has an endowment at her alma mater, Purdue University for a Black female student in the School of Liberal Arts.