Leading beauty partnerships at Meta, Kristie Dash has been a resource to brands and creators on Instagram since 2017. As a beauty editor working during the rise of social media, with roles at Lucky Magazine and then Allure, it was a natural and welcomed transition for her to start consulting for brands, public figures, and publishers who were looking to revamp their digital strategies. This led to experience in London producing Instagram-first stories for Sunday Times Style and Vogue International, and then back to New York for a consulting position at Hearst. At Meta, she leads go-to-market strategies for product launches relevant to the beauty community, educates the world’s most influential brands and people about new digital storytelling mediums, and executes innovative activations to push culture forward.
