Lauren Birnbaum

Associate Director of Brand Partnerships TikTok

Lauren Birnbaum is an Associate Director of Brand Partnerships at TikTok focusing on CPG, beauty, and retail. Previously, she was the head of marketing and product development at Glow Recipe. Prior, she helped fortune 100 CPG companies with innovative digital marketing strategies while at Snap and Google. She started her career at L’Oreal in global marketing and product development and in 6 years launched over 100 products in 67 countries.