Lucie Greene

Lucie Greene

Worldwide Director, The Innovation Group

J. Walter Thompson Worldwide

Lucie Greene is the Worldwide Director of The Innovation Group at J. Walter Thompson – J. Walter Thompson’s in-house futures and innovation think tank. 

She leads The Innovation Group’s ongoing research into emerging global consumer behaviors, cultural changes, and sector innovation, and oversees regular deep-dive studies and daily insights. She also works with J. Walter Thompson’s Fortune 500 clients and global lifestyle brands on future strategy. The Innovation Group’s work is frequently cited in prestigious publications including the New York Times, Bloomberg Businessweek, The Guardian, WWD, USA Today, and The Times.

Lucie is the outward-facing “futurist” for J. Walter Thompson. She’s a thought leadership columnist for Campaign and writes for the Financial Times on futures She has spoken at conferences including CES, SXSW, Web Summit, Cosmoprof and Ad Week discussing future trends across multiple lifestyle sectors. She has also appeared as a futures expert on the BBC, Fox News, and Bloomberg TV. Lucie’s debut book ‘Silicon States: The Power and Politics of Big Tech and What it Means for Our Future’, is released with Counterpoint in August 2018.