Malena Higuera

CEO NOYZ

Malena Higuera is a recognized leader in product innovation, culture and community-first marketing, and digitally-forward strategic vision, blending creative brand development, operational excellence with a passion for fostering diverse and inclusive cultures. With 25 years of experience on multiple brands at L’Oréal across all channels, key markets and categories, Higuera has built a reputation for fostering strong connections with consumers, retailers, and stakeholders, while always keeping a pulse on fast-paced business needs. Her accomplishments and global experiences make her a powerhouse in driving transformative change for brands and people alike. Recognized as one of the “Top 50 Power Players in Multicultural Marketing” by Forbes, InStyle, Byrdie, and WWD, and more recently honored by Hola as one of the “Top 100 Latina Powerhouses,” Higuera brings a wealth of expertise in building performance-driven, innovative cultures. Believing that true success happens when teams can show up as their most authentic selves, Higuera leads with inclusivity and champions diverse thinking as a pathway to positive growth.