Mallory Goodman

SVP of Brand MAËLYS

Mallory Goodman is the Senior Vice President of Brand at MAËLYS, a newly created role designed to propel the body care brand’s rapid growth and deepen its presence at Ulta Beauty. She oversees 360° marketing campaigns, brand strategy, and community engagement, driving MAËLYS’ mission to revolutionize body care with clinically backed, results-driven products.

Prior to joining MAËLYS, Mallory spent over five years at Glow Recipe, where she led brand marketing, PR and influencer strategy, social media, e-commerce, and product development

With previous experience at The Estée Lauder Companies and PR agency MWW Group, Mallory brings a deep expertise in brand building, consumer engagement, and storytelling that drives impact. She is passionate about crafting compelling narratives that resonate with consumers and elevate brand identity.