Mar Cavalone

Founder & CEO


Why is CEW membership important to you? 

Being a CEW member provides amazing industry resources.  Whether it’s learning about industry news, discovering new resources, networking, beauty awards, speaking events, webinars or just providing a sense of community, CEW provides it all!

Do you have any tips for getting the most out of CEW membership? 

CEW provides so many resources I think it’s important to be active in your membership.  Subscribe to webinars, read CEW articles and network with other members.  CEW members are so helpful, if you have a question along the way, you will find many members willing to reach out and make a recommendation or provide advice.

What do you love most about working in the beauty Industry?

What I love most about working in the beauty industry is being part of change. When I started dome BEAUTY our brand purpose was to change the landscape of color cosmetics to reflect products my family would purchase and provide products to other families that look like mine searching for the same products.  I also wanted to pioneer change focused on eco -friendly solutions to reducing waste in beauty.  Being a brand focused on recycling, sustainability and eco-friendly packaging is personal to me and I’m so happy to see the beauty community embracing this change.

What do you feel is the most important quality for someone to possess in order you have a successful career? 

Having a successful career is subjective to your own personal goals.  Having confidence in yourself is an important quality to attaining those goals.  Believe in your abilities and don’t be discouraged by small setbacks.  Sometimes you must take one step back to take 2 steps forward.  You will always be successful if you believe in yourself.