Member Spotlight: Indianna Roehrich
Meet Indianna Roehrich, Founder of Tomorrow-Today Beauty in New York City, where she is building a skin care brand designed for the digital age, informed by her background in tech and a deep connection to nature. A member of CEW for three years, Roehrich brings expertise in marketing and communications as well as product development and R&D, combining scientific insight with a modern cultural lens. Through Tomorrow-Today Beauty, she is redefining skin care for today’s lifestyle, with a focus on protecting skin from blue light and other daily environmental stressors. Her work sits at the intersection of innovation, design, and modern wellness, positioning the brand within a new category of future-facing skin health.
Career milestone: A defining moment for Roehrich was launching Tomorrow-Today Beauty on Moda Operandi, a platform she long admired for its curated approach to fashion, beauty, and lifestyle. The partnership validated her vision of creating skin care that reflects modern routines shaped by constant digital exposure. After a decade in the tech industry, she identified blue light as an overlooked skin stressor and built a collection designed to address it in real time. The launch connected the brand with a global, highly engaged audience and reinforced the importance of alignment between product, platform, and consumer.
Key Advice: Feel the fear and do it anyway. She sees fear not as a stop sign but as a signal that something meaningful is at stake, and credits this perspective with helping her take bold steps throughout her entrepreneurial journey.
Mentors: Roehrich credits her mother as her most influential mentor, crediting her with instilling values of patience, resilience, and persistence. Growing up on a flower farm in Australia, she learned early lessons about nurturing long-term growth, trusting the process, and understanding the value of consistent effort. These principles continue to guide her approach to building Tomorrow-Today Beauty and navigating the challenges of entrepreneurship.
Five-Year Career Goal: In five years, Roehrich aims for Tomorrow-Today Beauty to be recognized as a category-defining skin care brand for the digital era, with a strong global presence across prestige retail and fashion-led channels. She hopes to continue leading the conversation around blue light exposure and modern environmental stressors while proving that founder-led brands with a clear point of view can meaningfully shape the future of the beauty industry.
Best Networking Convo Starter: Roehrich enjoys opening conversations in a way that feels thoughtful and grounded, often by asking, “What’s currently shaping how you think about your work?” to naturally begin small talk and encouraging people to share what is truly influencing their decisions, creativity, or perspective at that moment.
