Michal Berski

CEO and Founder


Michal Berski is a serial entrepreneur with over 15 years experience in luxury and beauty. Formerly of P&G, Unilever and L’Oreal, he has a strong track record of creating and bringing new brands to market.

Michal leads his own business with intuition and bravery. He is not afraid to challenge accepted business wisdom. While other brands reacted conservatively to Covid 19, pulling back on NPD and marketing investment, Michal launched a breakthrough hair color line and tripled online marketing spend. The line sold out in weeks.