Ronna Reich



Why is CEW membership important to you?

I have been a proud member of CEW for more than two decades. Being a member has always been important to me—and even more so when I became a female business owner. CEW is a unique organization that brings the entire beauty industry together to support, educate, give back, network and celebrate successes.

Do you have any tips for getting the most out of CEW membership?

To get the most out of your CEW membership, make the time to attend events where you will meet fellow members, take advantage of the education, camaraderie and career opportunities that are available, and give back through Cancer and Careers.

What do you love most about working in the beauty Industry?

The beauty industry is filled with creative and inspiring individuals with a shared goal of helping others look and feel their best.  Throughout my beauty career, I have forged incredible relationships with like-minded women and men who continue to inspire me and fuel my strategic vision.

What advice would you give someone who is inspired by your career and one day wants to be in a similar position?

Learn from the best.  I would not be where I am today without decades of working for—and learning from—some of the most notable leaders in my field. They taught me to challenge myself, be humble, work hard, listen, differentiate, learn from my mistakes, anticipate needs, pay attention to the details  and strive for the win.

What do you feel is the most important quality for someone to possess in order you have a successful career?

A successful career in beauty PR and marketing requires passion.  To succeed, you will need a true interest in beauty and wellness, an understanding of style trends, visual impact, ingredients, scents, color, consumer behavior and the media universe, as well as strong storytelling skills to complete the picture.