Sarah Shaker

AVP Brand Engagement Maybelline New York

Sarah Shaker is the Assistant Vice President of Brand Engagement at Maybelline New York for L’Oréal USA, overseeing social, influencer and advocacy. Since joining L’Oréal in 2015, Sarah has served in social and influencer roles for the Garnier and IT Cosmetics brands as well as leading Influencer, Advocacy & Social Commerce for the CDMO team.

Sarah has 12+ years of experience leading social media marketing strategy, working with brands such as Olay and Neutrogena. Fun fact: Sarah started her career in television upon graduation, on the producing team of CBS’ “As The World Turns.”