Scott Potter

Managing Partner of San Francisco Equity Partners and Chairman Jane Iredale

Scott is the Managing Partner of San Francisco Equity Partners, a private equity firm exclusively focused on consumer growth companies.

Scott currently serves as Chairman of Jane Iredale, Yes To, Red Monkey Foods, and serves on the board of directors of Brazi Bites and ICU Eyewear. Scott previously served on the boards of directors of Method Products, Japonesque, and Rave Motion Pictures.

Prior to founding SFEP, Scott oversaw the U.S. private equity portfolio for a large European family office and held senior operating roles (including CEO) at two private equity-backed consumer growth companies. Scott began his career as a corporate finance attorney in Silicon Valley.

Scott holds a JD from UC Berkeley’s Boalt Hall School of Law and a BA from the University of California at Berkeley, where he was a member of Cal’s Division I soccer team