Shaina Zafar

Shaina Zafar

Executive, Marketing

United Talent Agency

Shaina Zafar, 24, is an Executive at the Next Gen Practice at UTA Marketing. She is the former Co-founder/Chief Marketing Officer at JUV Consulting which was acquired by United Talent Agency in March 2024. She is an unapologetic American-Muslim and daughter of first-gen Pakistani parents.

At JUV, she focused on community building between clients and partners, thought leadership, and curated community dinners and events. She has authored Gen Z yellowpapers at the company ranging from topics on Gen Z Yellow to The Future of WebZ (“Web3”) and oversees their weekly trends newsletter, The Screenshot, with a subscriber base of 5,000+ business professionals. She continues this work at UTA.

She is a graduate from the University of Pennsylvania, as an International Relations major with a focus on the Islamic World and minors in South Asian Studies and Consumer Psychology. She wrote her thesis on impactful ESG practices for businesses. She now serves on the Asian Alumni Board and Young Alumni Board at Penn and is on Yahoo MAKERS Board of Advisors. 

She has spoken for major brands like Mondelez, L’Oréal, and KPMG as well as conferences like the U.S. Travel Tourism Conference and Cannes Lions. She has been quoted in the likes of The Washington Post, Wall Street Journal, and Business of Fashion. 

If she wasn’t at UTA, her dream would be to own a restaurant that makes ever changing menus from leftovers!

Follow her on LinkedIn, Instagram, and Twitter.