Simone Jordan is blazing the trail in social impact work with more than 15 years of deep experience supporting Black communities through community partnerships and corporate investments. In her role as the Global Head of Purpose at Sundial Brands (a Unilever company and maker of SheaMoisture), she advises executive leadership on long-term strategies in creating sustainable impact for underserved communities while also growing their business.
Simone leads her team in designing community-driven programs, particularly focused on women’s entrepreneurship, education and empowerment, and also guides strategic partnerships. Annually she governs SheaMoisture’s $1 Million Fund, which has demonstrated the power of small businesses to help their communities stay healthy, safe, and protected. The Fund has provided relief to more than 100 businesses and created opportunities for thousands of others during the 2020 pandemic. Under SheaMoisture’s longstanding Community Commerce model, Simone has managed $10MM in investments throughout the U.S. and Africa.
Hailing from Prince George’s County Maryland, Simone moved to New York in 2012 to work on Wall Street with the nation’s oldest civil rights organization dedicated to empowering communities of color through economic and social empowerment. There she oversaw digital strategy and integrated marketing as its VP of Marketing, helping to develop strategies to support sponsorships and affiliate programs. She was particularly successful developing online campaigns that positively impacted brand awareness and visibility for corporate sponsors.
Simone graduated from the University of Virginia with a Bachelor’s degree in English and Politics, and received her Master’s degree in Marketing from the University of Maryland after studying Political Affairs abroad at Westminster University in the U.K. Simone currently lives in downtown Brooklyn.