Tim Natividad

President, US Advertising Sales and Marketing at TelevisaUnivision TelevisaUnivision

Tim Natividad is President of U.S. Advertising Sales and Marketing at TelevisaUnivision, the world’s leading Spanish-language media company. In this role, he leads advertising sales and marketing across the company’s portfolio of broadcast, cable, digital, audio, and live event properties in the U.S.—maximizing commercial impact across its renowned entertainment, news, and sports content, as well as its world-class streaming service, ViX.

Previously, he worked as the US Head of Enterprise Sales at TikTok. His team was responsible for enabling the
practice of Community Commerce, Reach and Frequency buying, and self-service advertising. In short, the team helps advertising customers make TikToks, not ads, particularly at a time when consumers are smarter than ever and value authenticity over traditional advertising.

Natividad joined TikTok in 2021. The entirety of his career has been spent in digital media and prior to his time at TikTok he held previous leadership positions at Roku, Amazon, and Google. At Roku he enabled the growth behind the launches of Disney Plus, Peacock, Discovery Plus, HBO Max, and Paramount Plus.

He joined Amazon in 2015 and led the Global Search and Performance Advertising business to enable
revenue growth for CPG and Consumer Electronics industries along the secular shift to e-commerce
buying.

With pit stops in Texas, Rhode Island, Cambodia and New York, Natividad currently lives in Los Angeles
with his two dogs and family.