Tracy Holland


Goodwill Brands

Tracy Holland is a founder, investor, board member, and entrepreneur who is an authority on beauty and wellness with a global track record of incubating and launching brands. Tracy has dedicated her career to creating new brands and success stories by spotlighting innovation, amplifying authentic and celebrity voices in beauty and personal care, and nurturing promising talent — especially other women entrepreneurs.

Most recently, Tracy’s passion around women entrepreneurs and powerhouse women leaders was her inspiration for two initiatives, Potential to Powerhouse podcast, focused on success secrets of women leaders, and Inner Fifth, an invite-only membership for elite women entrepreneurs. Tracy Holland is also a founder, and Executive Chairman of Goodwill Brands, a multi-brand, multi-category investor and operating model making both minority and majority investments into consumer focused, founder-led brands.

Formerly, Tracy Holland was Co-Founder and CEO of HATCHBEAUTY Brands, which she led for over a decade, prior to selling the company. She built HATCHBEAUTY Brands from a startup to a recognized global leader in beauty and wellness brands, generating more than $700M in cumulative revenue before selling her position. Her awards and honors include 2019 Fashion and Beauty Award for Beauty Service Provider of the Year, EY Entrepreneur of the Year 2017, and election to The Committee of 200, an organization of the most successful women business leaders globally.