The popularity of a perfectly polished nail persists.

During the Covid-19 pandemic, nail polish sales surged as consumers opted for DIY at-home manicures as a way to boost their mood. Since the pandemic, nail color sales have continued to rise, with Circana (formerly NPD) recently reporting an 18% boost in nail color sales when compared to pre-2019.

As consumers embrace nail care and color as a key aspect of their beauty routines, new nail trends are emerging. According to Perfect Corp., (YouCam’s parent) in 2022 there were over 7 million nail color virtual try-ons in the YouCam Nails app, which offers nail fanatics an immersive digital platform to discover the best nail color shades, further proving the rising popularity across the nail category.

In a report titled 2023 Top Nail Color Trends Around the World, Perfect Corp. analyzed big data sourced from the YouCam Nails app to identify the biggest nail trends of 2023. In addition, the report explores the many ways virtual try-on technology is enhancing the nail color retail journey, helping consumers find their perfect nail color shade match.

Key Takeaways:

  • AI and AR technology continue to drive the digital transformation of beauty. Lovers of beauty can now conveniently explore and experiment with numerous nail color shades, virtually and instantaneously, to find their perfect shade.
  • Neutral tones, metallic shades, and bold reds have emerged as some of the top nail color shades of 2023.
  • Cream nail polish was the top tried-on nail color texture across all global markets, followed by jelly, matte, and sheer nail color formulas.

To access YouCam’s 2023 Top Nail Color Trends from around the world, be sure to download the report, available this week exclusively to CEW members. Perfect Corp.’s YouCam suite of apps, which includes YouCam Makeup, YouCam Perfect, and YouCam Nails, has amassed over 1 billion downloads globally, powered by cutting-edge AR and AI technologies. The report findings also explore the many ways virtual try-on technology is enhancing the nail color retail journey, and helping consumers find their perfect nail color shade match.