SeeMe Index Highlights Accidentally Accessible Beauty
Photo, Fenty Beauty

Inclusive Design That Delivers: SeeMe Index Highlights the Impact of “Accidentally Accessible” Beauty

As Disability Pride Month (July) draws to a close, the good news for disabled Americans is that beauty brands are headed in the right direction. SeeMe Index and Circana found for the 2nd year in a row that more inclusive beauty brands are growing 2.7x times faster than their less inclusive counterparts. Brands that lean in will capture a clear competitive advantage as the brand that embraces the needs of consumers with disabilities in its various forms.

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