The founder winners clockwise from left: Jadis Montijo, Marsha McBain, and Aziza El Wanni.
Maesa Announces Winners and Unveils Finalists for 2024 Maesa Magic Incubator Program
With a focus on empowering entrepreneurs from underserved communities, the Maesa Magic Incubator program provides this year’s winning class of 2024 with interactive lectures, tailored support, mentorship, and over $100,000 in no-strings attached funding to scale their businesses.
With a focus on empowering entrepreneurs from underserved communities, the Maesa Magic Incubator program provides this year’s winning class of 2024 with interactive lectures, tailored support, mentorship, and over $100,000 in no-strings attached funding to scale their businesses.
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Every year hundreds of young brands enter Tower 28 founder Amy Liu’s annual program, Clean Beauty Summer School, for the chance to gain access to mentorship and funding. This year Liu awarded two grand prize winners, one from the entrepreneur category and one from the content creator category, a new addition.
For nearly two decades, L’Oréal Paris has celebrated extraordinary women making a difference through its Women of Worth philanthropic program. This year the beauty brand identified 10 changemakers from thousands of entrants who will receive a host of prizes, including $25,000, mentoring, and access to the brand’s national platform to amplify their messages.
Apart from a handful of brands that are elevating body care, the category is mostly comprised of fragranced washes and lotions. Soft Services looks to change that.
The funding will help accelerate retail expansion, further enhance RŌZ’s presence in the professional channel, build the team, and fuel product innovation.
Prior to founding Madison Reed in 2013, Amy Errett spent three decades working as a venture capitalist and serial entrepreneur. CEW spoke with Errett about how that business experience enabled her to ignore naysayers, reimagine a stale category, and create an industry-disrupting brand that’s still thriving 11 years later.
Launched in July 2023, the Maesa Magic Incubator program helps bridge the entrepreneurial access gap, empowering early-stage beauty and wellness entrepreneurs from under-served communities.
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