Powered by AI, Prose’s personalized hair care formulas have won over fans. Now, the company is releasing data from their clinical study that put Prose’s custom products up against ready-made prestige formulas—and the results suggest that bespoke is indeed better for your hair.
Powered by AI, Prose’s personalized hair care formulas have won over fans. Now, the company is releasing data from their clinical study that put Prose’s custom products up against ready-made prestige formulas—and the results suggest that bespoke is indeed better for your hair.
With nearly two decades of experience across three continents — including 15 years at L’Oréal and Laura Mercier — Papazian is an energetic beauty industry leader known for building and revitalizing global brands. So what is her strategy for Function of Beauty, where she took the helm in 2021? We got a glimpse into Papazian’s vision on the eve of the introduction of Function of Beauty’s SOS (Save Our Strands) Custom Repair, a customizable, repair-focused line of four products. At its heart is a patent-pending biotech-powered bonding technology with two naturally derived actives: a glucose derivative and an itaconic acid and arginine blend said to target damage on both the cuticle layer and in the inner core of the hair. Custom Repair will go live on the company’s website on April 29th.
A new study identifies four key Gen Z shopper personas—Happily Detached, Resilient Achiever, New Perfect, Ethical Advocate—and what motivates them to shop.
As a hairstylist hyper-committed to delivering hair health and scalp solutions to her clients, Shab Caspara first mastered trichology, then launched a podcast, and finally, an e-commerce site dedicated to meeting their concerns and struggles.
The CEW Cheat Sheet lets you conveniently scroll through the morning’s biggest beauty, tech, and business-related headlines all in one place. Stay up-to-date on major acquisitions and industry moves; learn about brand launches and biotech innovations; and read through investigative reports on the state of the market or our new working norm.
Informed by DMs from its online community, OUAI saw an immediate opportunity to add glamour (backed by tech) to a common hair care problem — dandruff.
New Year, new audience? Snapchat allows brands to reach a unique consumer where real friends have real influence.
