The L’Oréal Paris Excellence Universal Nudes range is the brand’s first ever ammonia free permanent hair color formula. Enriched with Pro-Keratin Complex and free from parabens, phthalates, and mineral oil, the color creme has all the intensity of a permanent hair color formula without the ammonia, protecting the hair as it colors and covering 100% of your grays. The 8 shades in the range have a unique blend of harmonious dyes, infused with ash for coolness, iridescent for a shimmering effect and gold to amplify luminosity, resulting in shiny, lively, natural looking hair color. The caring after-color ritual is gentle on the scalp and hair and is comprised of a caring gentle shampoo and caring deep conditioner.