As the pioneer of the clean beauty movement for more than a decade, Gregg Renfrew established the standards in clean beauty with a list of more than 1,800 potentially harmful ingredients, the “Never List,” that Beautycounter avoids using in its products – expanded to more than 2,800 ingredients just this year. The move inspired countless other brands worldwide to follow suit. Gregg also advocates for change at the legislative level for safer skin care and cosmetics, proving that it is possible to create high-performing products that are safer for people and environmental health, and achieve beauty brand unicorn status. In April 2021, The Carlyle Group acquired Beautycounter, valuing the company at one billion dollars.
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