Banish grays and reclaim youthful-looking hair, with Keratin Color from Schwarzkopf. The Platinum Blonde Ultra Lightening Kit lifts up to 9 levels, provides up to 100% gray coverage and up to 80% less breakage (vs. untreated hair). The protective pre-color serum conditions the hair before coloring for a more even color from root to tip and the K-Bond-Plex anti-brass purple conditioner works to neutralizes brass for a cool blond effect while it repairs the inner hair structure for healthy looking hair. Color your hair with confidence and care. Keratin Color leaves your hair looking renewed, healthy, and strong! If your hair is longer than shoulder length, we recommend using 2 boxes of Keratin Color hair dye for the application.