Prakti Beauty uses the purest, most effective Ayurvedic ingredients and rituals enhanced by science-backed innovation to amplify the efficacy and sensory experience of every product in their portfolio. Prakti’s product line is based on the belief that clean, beautiful, healthy skin is a right anyone who wants it, unlocking Ayurveda for a new generation, educating and empowering women through holistic self-care. Pritika Swarup has practiced Ayurveda her whole life, and Prakti is her fusion of time-tested Indian ingredients with proven actives to create unparalleled formulas. Prakti’s modern-hybrid concept centers high-performance, high-quality products at an accessible price, offering Ayurvedic beauty and wellness to the benefit of all.